Piece of irony Essay Example for Free

Bit of incongruity Essay His odyssey at that point stops, as he sees his companion, Henry Clerval. Running over this essential individual permits him to overlook his shock and setback; it permits him to feel quiet and tranquil happiness. They trade stories and Victor uncovers the situation of his made beast. Henry trusts it is an upset creative mind, yet the pertinacity of the story permits it to get conceivable. What would be the best next step? This section is of unadulterated essentialness to how the story is closed. It makes anticipation, knowing there is a wretched beast free as a bird. Where will it go? What will it do? This part permits new topics to be made. Demise! Love! What will this mean for Frankenstein? Will he live or will he bite the dust? By what means will this gothic novel finish up and what impact will this beast have on the networks government assistance? The character of Frankenstein ought to be monstrously valued. Is Frankenstein who we think he is? From recently read parts, we see the passionate and constant side of Frankenstein. He supposedly is enthusiastic, valuable, polite; a man of assurance who might in capacitate at the idea of disappointment. Be that as it may, section 5 underscores the inactive and non-dynamic side of Dr. Frankenstein. We see this by the manner in which he responds to the structure and presence of his life-changing beast. For instance, he utilizes an extraordinary expression: With tension that nearly added up to anguish. This recommends the measure of dread and stress was gigantically expanding. Victors emotions towards his animal are negative, thusly his utilization of incongruity underlines this. One bit of incongruity utilized is: I had chosen his highlights as delightful. Excellent! Incredible God! Victor doesnt mean what he says so he utilizes mockery to cover his failure. Victor likewise utilizes a non-serious inquiry to make himself and the peruser think. He asks himself: how might I portray my feelings at this calamity? . This by and by explains his pessimism towards the beast. In this part, Victor has two principle dreams, one being of significance. His first dream is about the result of his creation; the magnificence that had experienced to sicken and short of breath frightfulness. The second of the two dreams is the most strange. Victor imagined that his better half Elizabeth had meandered the lanes of Ingolstadt in the blossom of wellbeing; when grasping her, he kisses her petite lips and by one way or another her body changes to that of his dead mother, enveloped with fabric, shrouded hardly in graveworms. This is of unadulterated importance to the remainder of the novel as they are viewed as finishes paperwork for what is to come later on. As it occurs, his fantasy in certain stages turns out to be valid. Elizabeth, Victors spouse gets murdered by his awful animal. From this stage, Victor is compelled to make an ally for the beast; not consenting to this would prompt more crimes inside Victors family. In the novel, Mary Shelley outlines a sonnet to relate with Victors retreat from home. The principal line of the sonnet peruses: Like one, on a desolate street. Utilizing this sentence proposes that Victor is strolling without anyone else; disassociated with anybody. As of now in time, he is feeling inadequately and on edge about what the results hold. The subsequent line peruses: Doth stroll in dread and fear. This accentuates the way that he is terrified as he triumphants through the roads. The following line peruses: And having once turned round, strolls on. This expression expresses that he pivots to see his environmental factors, and afterward proceeds with his excursion. Victors feels as though the beast has expelled him from Ingolstadt. The accompanying line peruses; And turns no more his head. This discloses to us that Victor doesnt need to interact with the beast once more. Now, Victor despite everything has the sentiment of frustration and shame in himself. Next the sonnet peruses; Because he knows a repulsive flend. This implies he knows a horrendous devil, of whom to him is the beast he made. The last line of the sonnet peruses: Doth not far behind him track. This implies the beast is maybe not far behind him. As of now, Victor feels distrustful and fatigued. Inside this gothic novel, Victor incorporates 3 topics: dim science, disconnection and climate. Dull science is utilized to demonstrate the making of the monster, produced using scant spoiled substantial parts. His contemplations are profound and amazing. His insight brings him so profound into science that his mentor attempts to forestall him passing a specific stage in his clinical degree. His point is to mix life into a lifeless body. He succeeds, anyway is disillusioned with his outcome. During this topic, it is blocked by climate. During the desolate evenings and exploratory days, the dull science compacts with terrible climate. For instance: it was on a terrible night of November that I observed the achievements of my works. This discloses to us that the night the beast was finished, the night and climate was exceptionally dull. Another case of the climate.

Gender and Power Relations in Browning’s Porphria’s Lover and My Last D

Sexual orientation and Power Relations in Browning’s Porphria’s Lover and My Last Duchess Robert Browning gives a basic perspective on sexual orientation and force relations in his sensational monologs â€Å"Porphyria’s Lover† and â€Å"My Last Duchess.† The emotional monolog, as S.S. Curry has expressed, uncovers the battle in the profundities of the soul† (11). Carmelizing digs into the psyches of characters to show their originations of ladies and thoughts of intensity. He investigates the psychological procedures of the characters, and welcomes perusers to address cultural thoughts of intensity and sexual orientation. The psychological pathologies of the speakers is underlined, which powers perusers to analyze the mental stability of their own ideas of sex elements. In the Victorian age, separate circles was an indispensable piece of society. Men’s jobs included cooperation in the commercial center of the modern culture. Ladies, then again, were required to stay in the residential circle. They were doled out subordinate, and frequently aloof jobs, while men assumed direct jobs in a modern culture, in this manner being dynamic specialists. William Greg’s audit paper â€Å"Prostitution† (1851) gives understanding into cultural originations of people and their separate jobs. In spite of the fact that Greg accepts whores are dealt with unjustifiably by society, he in any case sees prostitution as â€Å"the darkest, the knottiest, and the saddest† social issue â€Å"which reasoning needs to bargain with† (448). A basic explanation prostitution is shunned is on the grounds that it damages conventional thoughts of sexual orientation relations. Whores are ladies who take part in the commercial center. They, in this manner, adventure outside the domain of their normal circle, the home. This is discordant with Greg’s see †which is an impression of society’s see ... ...nventional sex connections. They were thought to be the dynamic specialists and ladies were relied upon to be uninvolved. Searing causes to notice the franticness of the storytellers by diving into their brains. In doing as such, Browning powers perusers to scrutinize their own originations of sexual orientation and force relations, since the men’s sees are nevertheless a misrepresentation of cultural thoughts concerning sex elements. Works Cited Carmelizing, Robert. The Complete Works of Robert Browning, Volume III. Athens, Ohio: Ohio University Press, 1971. Curry, S.S. Carmelizing and the Dramatic Monolog. Boston: Expression Company, 1908. DeVane, William Clyde. A Browning Handbook. New York: Appleton-Century-Crofts, Inc., 1955. Foucault, Michel. The History of Sexuality, Volume I. New York: Vintage Books, 1990. Greg, W.R. Prostitution. The Westminster Review 53 (July 1850): 448-506.

On Latin American Things

On Latin American Things Omigooooooooosh (Yes, goosh) its spring break! And by spring break, I mean that Im not attending the last two classes I have today, because Im leaving for Mexico in a few hours and I have yet to pack and blog and come on its not like Id be able to focus with the sky so blue. That pre-break twitch is impossible to escape, fidgeting all through classes, time goes more and more slowly, the lecturer seems to have been talking for 40 minutes when its only been 4- yeah, there was really no hope for me. instead, i will blog randomly yet again to tell you all about The Month of March. Not that its over. But its pretty much over. Kind of. I dont know about yall, but these were the longest three weeks of my LIFE. Okay, so, Im not going to talk about the fact that was was busy because I think youve seen enough IM HOSED entries and really, the last thing you want to hear about and I want to write about on the Friday before spring break is homework. Instead, Im going to talk about the absolutely fantastic things about this month namely, the fact that it was Mes Latino, or Hispanic Heritage Month. Now, theres a lot of controversy surrounding minority programs and special months dedicated to certain heritages and if you want to talk about that, I have an email address, and its kfig at mit dot edu. Lets try to keep that discussion off the blogs though, or at least my blog, for now, and focus on the positive: In three weeks, there were 29 activities. 29. Most of them involving free food of some sort. And if you attend ten, you are entered in a raffle to get a free 32GB ipod touch. Yeah. I know. Wow. If thats not an incentive to going, I dont know what is. I made it to eleven events, and Im thinking that there wont be too many people who managed to make it to that many, so I think I have a decent chance. But then, its a raffle, so theres really no way of knowing, and since I never win anything, Im trying not to get my hopes up. But dang. So anyway, a list of some of the events they had: • The Society of Mexican American Engineers and Scientists (MAES) Make Your Own Burrito Night. • A joint movie night sponsored by MIT ASO and the LCC. • A SHPE movie night • A Teatro Latino Performance • Latino Karaoke • Cena Latinoamericana: A dinner for MIT students to talk with MIT Spanish literature/culture professors. • Festival de las Americas: There were booths set up representing many different parts and countries of Latin America. There was TONS of free food and it was pretty informative. • An MAES movie night • A LUChA meeting • Te Para Tres • A Multi-Cultural Conference held at the beautiful Endicott House. I don’t know if you guys know this, but I am of El Salvadoran heritage. Born and raised in the states, but I still love pupusas and fried yucca with a passion, and I speak Spanish at home. Though I can’t say I truly identify 100% with any culture, because I find it a bit limiting, there are definitely several aspects of my life heavily influenced by my culture. It was strange to come to MIT and not have there be Hispanic people everywhere. I kind of took it for granted at home. You know what? I actually thought since everyone is making such a big deal about immigration, that Latino presence must be very prominent in all of the US. And then, I get here to MIT, and people’s only exposure to any sort of South American food is Taco Bell. It’s really, really weird. It used to be a little skeptical about these things, but it actually turned out to be really important to me to have such a great network of cultural groups available. Unfortunately, there are no El Salvadoran student groups (yet…), but I definitely think anyone who is worried about leaving a certain culture behind shouldn’t be afraid â€" there are definitely options available. That’s not to say that MIT is a haven of cultural sensitivity, equality and diversity (there are two female Latina professors. Two), but there are definitely many opportunities to push it in that direction. That’s another topic for another day, though. For now, I’ll just say that the Multi-Cultural Conference I attended with Laura was definitely a worthwhile experience and gave me a lot to think about. Now, last things last â€" I should finish up, because like I said, I’m about to leave for MEXICO. MEXICO!! (In case you didn’t get it the first, or second time I said it) Ahhhhh I’m so excited. Oh wait. What am I doing there? So this year LUChA started an international community service initiative, and I’m going with six other students to volunteer at an orphanage and cancer centers in Mexico City. Of course, we’ll be sightseeing as well. This is not the typical MIT-invent-something-really-cool-and-implement-it-international-service-project that are often funded by the Public Service Center, but I think it will be a very good kick-off to many LUChA trips in years too come. I, unfortunately, did not have as much time to dedicate as my six team-members to dedicate to this project. I’m also trying to work on a Youth Activism Camp in the Phillipines for May, a relatively young but so far very productive student initiative to get more fruits and veggies readily available on campus, I’m president of Amnesty, and there’s CPW of course….and this summer I am participating in Bike and Build! Yeah, I’m biking from Florida to California for the affordable housing cause. I’ll say more in another entry (this is getting long), but for now it would be AMAZING if you could donate for me. I have to raise $4000 by June. Just go to www.bikeandbuild.org, click donate and choose “Karen Figueroa” as your rider. I would REALLY appreciate it. ANYWAY. I got kind of sidetracked! Trip to Mexico! Not as much time committed to it as I would have liked! *Freshman Syndrome! But I’m excited! If anyone has any questions or doubts about any cultural issues at MIT, feel free to email me. But I probably won’t respond for a week or so. Because I’ll be in…where was it again? Oh yeah! Mexico! *Freshman Syndrome is the inability to correctly gauge the amount of things you can take on without spontaneously combusting or something. I always take on wayyyy too much. But I can’t help it! I don’t know if I’ll ever be cured. Life is too short to not do everything! Ahhhh

Analysis Of The Movie The Night - 1673 Words

Pamela was the name given to her at birth by her mama which was her mama’s. That was thirty-eight years ago. Now a former prostitute from Miami, Pamela could barely remember her mother or the last time anybody truly loved her. She had left South Beach three days before the outbreak intent on visiting her friend Melinda who was staying with her father at his place in Elmira, NY. But, after having arrived a day early and not wanting to be a burden. Pamela decided to make a stop at the Ramapo Valley resort just outside of Monticello for the night. Melinda, who had also been a former working girl, had left Miami six years earlier when she had chosen to turn her life around by getting clean. At the time, a local pimp†¦show more content†¦When Melinda had awoken from her coma to find her father sitting bedside holding her hand, she broke down sobbing uncontrollably at the sight of him. The two of them then went on to talk for several hours, ultimately laying to rest whatev er problems they had. Although six years has passed since Melinda had left Miami, she and Pamela had managed to remain friends, albeit sporadic until Pamela herself had decided to retire from the lifestyle. Now a billing specialist for a local clinic. While part timing it as a nanny for a wealthy couple’s two children on weekends. Pamela finally has her life in order. After having just arrived back home from her shift at the clinic, a letter sent from Melinda sat in Pamela’s mailbox asking if she would like to come up and visit. It was early into the evening of Thursday, April 28th when Pamela sat patiently in the waiting room of Rampo Valley’s new spa, Oo-la-la, when she’d first heard about the acute sickness that was sweeping throughout the Boston and New York metropolitan areas. News of the outbreak was being broadcasted from a television that hung in the corner of the room as she sat dismissively flipping through an old issue of Cosmo while waiting fo r her name to be called. She had asked the attendee in the spa just how close they actually were to the greater New York City area after hearing the story. The

Information Centric Networking ( Icn ) - 2566 Words

Abstract: Information-Centric Networking (ICN) is set to replace the current internet architecture which is based on end-to-end communication between hosts. The ICN approach to the network of the future has recently been and is being explored by a number of research projects from Europe and in the United States. This paper provides a review on four Information Centric Networking (ICN) architectures based on objects/contents naming, name Resolution and data routing.The review highlights and briefly describes the naming structures, operation of name resolution and data routing processes of DONA, PURSUIT, NetInf/MDHT and NDN. A summary in tabular form and a comparative study of different architectures is given. Keywords: ICN, Naming of ICN, Name Resolution and Data Routing of ICN. I. INTRODUCTION Information-centric networking (ICN) is the hot research topic in recent years, with various research initiatives like DONA [1], CCN/NDN [2][10][16] PSIRP/PURSUIT [3][4][8][11][12], 4WARD [13], CONVERGENCE[15], NetInf [9], SAIL[17],COMET [5–7][14]), MobilityFirst [18] and ANR Connect [19] targeting this emerging research area with the aim of shifting from the current Internet architecture which is built and designed for a host-to-host communications model. The Internet architecture today has experienced rapid growth in network traffic of which most of the traffics are characterized by the content retrieval applications running on top of the Internet architecture. The Internet hasShow MoreRelatedInformation Centric Network And Developing Channel Coding Solutions1367 Words   |  6 PagesContents: Project Overview 3 Background Reading 3-5 Information-Centric Network 3- Introduction 3 Information-Centric Network Components 3-4 ICN Naming scheme 3 ICN Routing and Forwarding 3-4 ICN Caching 4 Information-Centric Network Approaches 4 Network of information (NetInf) 4 Named Data Networking (NDN) 4 Publish-Subscribe Architecture 4 Summary of Different ICN Approaches 5 Channel Coding 5 References 6Read MoreHow The Dynamic Traffic Engineering Technique Can Choose Specific Paths Based774 Words   |  4 PagesOn the Benefit of Information Centric Networks for Traffic Engineering Please Write Your Name Here School of Electronics and Information Engineering Huazhong University of Science and Technology Wuhan, China Please write your email Key Idea—This work proposed a resource allocation scheme that will describe how the dynamic traffic engineering technique can choose specific paths based upon selected content attributes, and compare this with a typical min-MLU (Minimum Link Utilization) trafficRead MoreA Novel Fault Tolerant Redundancy Policy3635 Words   |  15 PagesRedundancy Policy in Information Centric Network Article Type: SI:Fault Tolerant Comm Nets Abstract: Information-Centric Networking (ICN) is a new emerging concept, in which the principal paradigm shifts from the traditional end-to-end connection to the information-centric communication model. The common characteristic of ICN is leveraging in-network caching by equipping all routers with storage to achieve efficient content distribution. The character of in-network caching makes the ICN architecture veryRead MoreRouting Scheme In Named Data Networks Essay3530 Words   |  15 Pagesrequested contents, as routers are unaware of the passing contents and might transmit the content through the same path multiple times. Named Data Network (NDN) architecture enables the routers to identify and cache the contents. NDN is a new information-centric networking architecture in which data or content is identified by a unique name and the content pieces are saved in cache of routers. As the source and destination addresses are not included in NDN packets, routers must forward Interest packet until

Guess, Inc. Free Essays

string(128) " to listening and responding to the needs of our customers, associates and business partners, and honor their individual value\." Guess? , Inc. What started as a small family owned jeans boutique has flourished into a global lifestyle brand. Guess? , Inc. We will write a custom essay sample on Guess, Inc. or any similar topic only for you Order Now currently designs, markets, distributes, and licenses a leading lifestyle collection of contemporary apparel and accessories for men, women, and children that mirror the American lifestyle, while grasping European fashion sensibilities. While the foundation of Guess, Inc. ’s history and massive success can be attributed to their roots in the sale of jeans, Guess, Inc. has now expanded globally, granting licenses for the manufacture and distribution of a full line of product categories. Guess, Inc. perates in 87 countries, with the majority of the stores in the U. S. and Canada. As of 2010, Guess has 1292 stores, 504 in North America, 441 in Europe, and 347 in South East Asia (Breif History of the Company and the Marciano Brothers). The company has agreements with 17 licensees. Throughout the past 30 years, Guess, Inc. has made every effort to maintain their status as a global phenomenon. History CEO and Chairman, Maurice Marciano, and Co-Chairman,  Paul Marciano The epitome of a successful family business, Guess, Inc was founded in 1981 by the four Marciano brothers, Georges, Armand, Paul, and Maurice (Guess? Inc. ). They came equipped with experience in the fashion industry, having previously owned and operated a chain of twelve retail stores in France (Guess, Inc. ). The brothers moved to California from Marseilles, France in 1977, where Guess was born, starting as a small jeans company. Georges Marciano was the designer of the jeans, and the brothers gave them the name â€Å"Guess† as they believed that word to be easy to pronounce due to their limited English (Guess, Inc. ). The company’s original jeans were innovative for its time, stone-washed, made to fit tightly, and featured zippers at the ankles. They called this the â€Å"Marilyn Jean† (Guess, Inc. ), and the style lived up to its name, with a sexy, unique style and attitude. They had a softer feel and lighter colors than typical denim jeans. They also featured the classic Guess triangle on the back pocket, which would soon become the distinctive Guess trademark. Believing strongly in his family’s jean business, Georges flew to New York, and convinced Bloomingdale’s to display 30 pairs of his European-style jeans on consignment in the Bloomingdale’s flagship New York store (Guess, Inc. ). Within three hours, Bloomingdale’s sold out every pair. Demand for the jeans soon skyrocketed, and the brothers would find themselves overwhelmed. Though he possessed no previous advertising experience, the brothers appointed Paul Marciano as their advertising director, in hope of expanding their capital. This proved to be wildly successful, as Paul would design an ad campaign that would revolutionize the way jeans and other clothing were sold. Seeking to take a different direction from the typical studio design, Paul brought the models and the jeans outdoors, using grainy black-and-white photography. He had the models show off the jeans using provocative poses, which would later be described by Forbes Magazine as â€Å"catering to teenage cravings for sex, power, attention, and self-love†¦electric not only with sexuality, but with an implicit brutality and exhibitionism as well. † (GUESS INC (NYSE: GES) | Balance Sheet). These controversial ads would quickly create a household name for Guess. By the end of 1982, their jeans produced about $12 million in revenue (Guess, Inc. ). Over the next 15 years, Guess would grow from a company of 30 pairs of jeans, to a globally diversified billion-dollar empire. Legal Battles Overwhelmed by their increasing costs to produce, the Marciano brothers sought a solution to expand their capital and access cheaper foreign labor. In July 1983, they signed an agreement with the Nakash brothers of the company Jordache which would entitle the Nakash brothers to 50% ownership of Guess, Inc. in exchange for $4. 8 million, as well as the use of Jordache’s Hong Kong manufacturing plants (Guess, Inc. ). This deal also licensed Jordache to produce a new line of jeans, entitled Gasoline, using parts of Guess designs in a lower-priced line. However, Guess made a mistake in putting their trust in the Nakash brothers, and neglecting to provide written assurances in the agreement to protect each company against creating knock-off’s of each other’s designs. This mistake would soon come back to haunt them, in their biggest legal battle to date. The Marcianos sued the Nakash brothers on charges of unfair competition, accusing them of using their position on the Guess board of directors and their access to Guess designs in the Hong King plant to produce clothing in their Jordache line that were clear knockoffs of Guess designs. In the suit, the Marcianos sought to null the 1983 agreement that had given Nakashes ownership of half of Guess (Guess, Inc. ). This battle would continue for the next five years, eventually ending with the two sets of brothers settling out of court, and the Marcianos regaining full control of the business. Estimated attorney fees were as high as $10 million per year for each side (Guess, Inc. ). This was an ugly legal battle that cost Guess Inc. an unnecessary amount of funds. 1982 also bought a smaller legal battle with Jeff Hamilton, Inc. Guess sought to enter the menswear market by obtaining a licensing agreement with this company. Under this agreement, Jeff Hamilton, Inc would market a line of clothing under the Guess name in exchange for a 7% royalty fee (Guess, Inc. ). However, Guess soon decided that Hamilton was targeting the young men’s market too strongly, and did not approve of Hamilton’s â€Å"dumping† of Guess merchandise in large discount stores, which was hurting the label’s high-end image. Guess sought to terminate the license agreement, which they eventually succeeded in doing in 1986. This extensive legal battle resulted in a slow growth for Guess menswear. Marketing Promotional Strategies Guess is backed by their corporate mission statement; â€Å"At Guess, we are committed to being a worldwide leader in the fashion industry. We will deliver products and services of uncompromising quality and integrity consistent with our brand and our image. We are committed to listening and responding to the needs of our customers, associates and business partners, and honor their individual value. You read "Guess, Inc." in category "Papers" We are dedicated to personal and professional enrichment through an environment of open communication, creativity, teamwork, trust, and respect. We continue to give back to the community, support humanity, and protect the environment as part of our responsibility. We remain committed to an entrepreneurial spirit that fuels the growth of our Company and increased shareholder value. Through principled leadership we will embrace diversity, cultivate strength, pride and passion to align our personal life and our professional life. (The Guess Mission Statement). The target customer for Guess is a young, affluent adult, between the ages of 18 and 32. Guess makes every effort to live by this mission statement every day, and uses a variety of creative marketing and promotional strategies to further entice the target customer to purchase Guess products. The mission statement is executed everyday in Guess, Inc’s corporate strategy, which focuses on the long term. Guess is a global compa ny known for their quality, trend-setting styles, and marketing creativity. In realizing the importance of diversity, and consumers’ needs to constantly have something new, Guess never fails to bring forward new products and images to keep their name alive. While originally gaining momentum with their jeans, Guess now manufacturers and distributes a wide range of product lines. Once realizing their success, in the 80’s, the Marciano brothers decided to increase their potential, and expand beyond men’s and women’s jeans. Baby GUESS? , GUESS? watches, GUESS? footwear, GUESS? eyewear, and GUESS? fragrances were introduced. Wishing to continue their expansion, Guess introduced even more products in the late 90’s, including an entire collection of GUESS handbags, active wear, jewelry, swimwear, innerwear, leather, belts, neckwear, and men’s classics (CITE- annual report). Around the millennium, Guess introduced their website, opening the company to a whole other world of potential. Guess operates in 6 different store concepts in an attempt to appeal to a variety of different markets. The original GUESS? retail stores carry a full assortment of full-priced Guess products, including men’s and women’s merchandise, and licensed products. GUESS? factory outlet stores are primarily located in outlet malls, and sell a select assortment of men’s and women’s apparel and licensed products at lower price points. GUESS by MARCIANO stores were introduced in the summer of 2004 (GUESS INC (NYSE: GES) | Balance Sheet), in an attempt to recapture the company’s glamorous image. The Marciano chain offers apparel and accessories that are sexy, yet sophisticated. The target market for these stores is slightly older customers interested in higher-end clothing and accessories such as ritzy evening dresses and fancy jeans. G by GUESS stores offers Guess products at a lower price point than Guess retail stores, in order to target a wider demographic. These stores carry apparel for men and women, as well as a full line of accessories and footwear. Products in this line provide a more fun, youthful image; fashion-forward, yet not cutting edge fashion. GUESS? accessories stores sell GUESS? and GUESS by Marciano labeled accessory products. Finally, GUESS also operates in an e-commerce segment, with websites in 6 different languages (Maurice Marciano and Marciano). Guess is known for their iconic black-and-white print advertisements and logos that have maintained a level of consistency throughout the company’s history. The aim of Guess advertisements is to place more of an emphasis on the brand image than on the actual products (Maurice Marciano and Marciano). All Guess advertisements use similar themes and images, primarily using outdoor images. Guess images have been showcased in international print campaigns in virtually all major magazines, on television, billboards, bus shelters, and advertisements throughout the world. The image of the Guess model has become a pop culture icon in the history of fashion advertising. Guess model, Anna Nicole Smith, in the early 1990’s Drew Barrymore Adriana Lima Paris HIlton Guess brought forth the faces of many future supermodels in their sexy promotional campaigns, including names such as Anna Nicole Smith, Claudia, Schiffer, , Drew Barrymore, Jessica Miller, Cindy Taylor, Minki Van Der Westhuizen, and Shana Zadrick (Guess? Inc. News- Company Information). Iconic models, actresses and all-round sex-bombs have all pouted and posed for these successful Guess ad campaigns. It goes without saying that Guess has been such an influential brand in the fashion world. Sales Trends Financial Data For the first quarter of 2012, Guess, Inc reported net earnings of $42. 7 million. This was a 15. 2% decrease from the first quarter of the fiscal year 2011, in which Guess, Inc. reported net earnings of $50. 3 million (Guess? , Inc. Reports First Quarter Results). Balance Sheet from www. FORBES. com For the entire year, ending January 29 ,2011, net earnings for Guess, Inc were reported at $289. 5 million, an increase of 19. %, with gross profit increasing to $1090. 2 million, an increase of 15. 8%. Total net revenue increased to $2,487. 3 million, and gross margin decreased from the previous year to 43. 8% of total revenues (Maurice Marciano and Marciano). The decrease in gross margin was attributed to the negative impact of the stronger U. S. dollar on product purchases, increased occupancy costs due to retail expansion in Europe, lower initial mark-ups in Europe, and higher markdowns in the North American retail segment (Maurice Marciano and Marciano). Earnings from operations were reported at $404. million, a 12. 8% increase from the prior year, and other income, including interest income and expense, totaled $16. 7 million (Maurice Marciano and Marciano). As of January 29, 2011, Guess, Inc. had $442. 1 million in cash and cash equivalents, down $60. 0 million from 2010. In breaking down all of their marketing segments, Guess, Inc found that once again, the largest increase in gross profit came from their European segment. In Europe, revenues increased 23. 2% to $920. 3 million. Revenues produced by other segments were reported as follows: North American Retail- Net Revenue: $1069. 9 million * Earnings from Operations: $122. 6 million * Operation Margin: 11. 5% Asia- * Net Revenue: $53. 6 million * Earnings from Operation: $28. 6million * Operating Margin: 14. 3% North American Wholesale- * Net Revenue: $181. 0 million * Earnings from Oper ations: $46. 2 million * Operating Margin: 25. 5% (Maurice Marciano and Marciano) Despite setbacks from their legal battles (The Marciano brothers believed they would have exceeded $1 billion in sales by their 10th anniversary, had it not been for the court cases) (Guess? Inc. ), Guess sales flourished from the very beginning. 1984 brought sales of $150 million, and in 1987, the company reached profits of $100 million, with sales reaching $350 million (Guess, Inc. ). At that time, Guess retail stores grew to 19 locations, and sales reached $575 million in 1990 (Guess, Inc. ). In 1991, Guess strategically increased their advertising budget to $22 million. This worked in their favor, as the company earned enough profits to add 33 more stores by the end of the year, including the European flagship store in Florence, Italy. Sales slowed during the recession in the early 1990’s (Guess, Inc. ). However, the men’s collection took an opposite approach, and sales skyrocketed, with a 41% sales growth in 1991 alone (Guess, Inc. ). By the end of the year, menswear sales would account for 40 of total company sales. During this time, Guess also began to see the extensive opportunities available with international sales, as licensing arrangements introduced Guess to over a dozen countries, causing a significant increase in revenues. By 1993, Guess had reached an estimated $700 million in sales (Guess, Inc. . During this time, Georges Marciano decided to step down from his position as CEO, and sell his 40% of the company to his brothers for around $200 million. Maurice was then named CEO, and took over direction of design. Guess then stepped up their promotional campaign, looking to fuel its future growth. Licensing became a vital part of total revenues, with products now including home furnishings, i nfant wear, and junior knit wear (Guess, Inc. ). Meanwhile, sales continued to grow, now focusing on more accessories as well. In 1994, sales of Guess watches exceeded $100 million and footwear more than $60 million. Guess became a publicly traded company in 1996 (Guess, Inc. ). Hoping to continue their uninterrupted success, Guess was disappointed when 1997 sales began to drop. To compensate, Guess created a new line of high-end jeans called Premium Denim for men and women. However, this proved to be another disappointment, and the market share was lost due to competitive pressures and a terrible retail environment. In 1999, Guess decided to start their first e-commerce store (www. guess. om), which gave their sales a much-needed boost. Even in critical times, Guess was able to open 56 new stores in 2000. Annual sales would increase by 32% with the introduction of G Brand, a new complete line of high quality unisexual jeans wear that used Italian denim and European designs. At the end of 2000, Guess had 212 stores in the U. S. and Canada. In 2001, Guess implemented a new marketing strategy in order to keep their profits rising. With these new strong marketing methods, Guess was able to increase their sales, and open 24 new stores in the U. S. and Canada, a total of 249 stores. Guess continues their success over the next several years. As of 2010, Guess has 1292 stores, 504 in North America, 441 in Europe, and 347 in South East Asia (Breif History of the Company and the Marciano Brothers). Looking towards the year ending January 28, 2012, Guess, Inc. expects new revenues to range from $2. 74 billion to $2. 80 billion (Guess? , Inc. Reports First Quarter Results). Operating margins are expected to be between $16. 5%, while diluted earnings per share are expected to be in the range of $3. 30 to $3. 50 (Guess? , Inc. Reports First Quarter Results). SWOT Analysis Like any business, Guess must analyze each of their strengths, weaknesses, opportunities, and threats, and implement a strategy of using each of these aspects to their advantage. Strengths A quick overview of the strengths of Guess, Inc. include maintaining a strong and diversified brand portfolio, a global full lifestyle brand, an effective management team, and solid capital structure. Guess produces a brand that portrays a fun, fashionable, and sexy image, which is developed and maintained worldwide. Guess maintain a massive level of global success, with stores in 85 countries besides the U. S. and Canada. Because of this global diversification, the company is still able to grow, even in tough economic times. International growth remains one of Guess, Inc’s top strengths. Another major advantage Guess has is their use of multiple distribution channels. Not a company to focus solely on one channel, Guess Inc uses retail, wholesale, e-commerce, as well as licensing distribution to sell their products. This proves as a preventative benefit, as their operating results are not relying solely on the performance on one single channel. This also allows Guess, Inc to quickly adapt to ay changes in the distribution or retail environment of any one particular region. Adding to their diversity, Guess also relies on multiple store concepts, including flagship GUESS? full-priced retail stores, GUESS? factory outlet stores, GUESS by MARCIANO stores, G by GUESS stores, GUESS? Accessories stores, and GUESS? kids stores (Maurice Marciano and Marciano). This allows Guess to target multiple demographics in different regions. Weaknesses Like any company, Guess, Inc must also identify their weaknesses. A quick overview of the weaknesses of Guess, Inc. include maintaining a business in a highly promotional environment, the highly competitive nature of the apparel industry, discretionary spending being dictated by the situation in the global economy, and the narrow focus on women’s apparel. While Guess has very diversified products, and targets women, men, as well as children, their heavy focus on women’s apparel could be seen as a big weakness. Only 10% of Guess consumers are men, boys, or babies (Maurice Marciano and Marciano), which may indicate a lack of balance of promotional activities. Guess should assign more of their promotional budget to focusing on these areas, rather than attempting to portray an image of solely a women’s retailer. This also creates an opportunity for competitors to gain control over these sectors. While Guess stores may be growing rapidly in other countries, they must continue to be careful not to saturate the market. Opportunities A quick overview of the opportunities for Guess, Inc. include growing demand in foreign countries, such as China, under-penetrated markets in Europe, growth in the U. S. , and alliances by leasing. The Guess e-commerce environment improves customer relations, and creates an alternative shopping environment. In realizing this, Guess has the opportunity to increase their profits significantly by continuing to offer a wide range of products and keep up with an ever-changing economy. Technology proves to be a great opportunity for Guess, as they can benefit from consumer’s need for convenience. Guess men’s clothing category also has the biggest potential and room for growth. If Guess takes advantage of that, they will allow themselves the potential for a tremendous increase in profits. Guess should also take advantage of the new business casual trend, whereas smart casual clothing is becoming more and more acceptable in professional offices, and more people are looking for an acceptable replacement for their suits, ties, and other â€Å"formal† business attire. Threats A quick overview of the threats against Guess, Inc. include continued weakness in global consumer spending, low entry cost for competitors in the apparel market, changes to import tariffs, quotas, and taxes, and increases in energy and raw materials prices. Competitors are always considered one of a business’s greatest threats. The apparel industry is highly competitive, which may cause difficulties for Guess in the future. During a recession or uncertain economic conditions, consumers may be faced with reduced confidence and spending habits, resulting in a slow-down in sales and profits. While relationships with international markets and suppliers prove to be a steady strength for Guess, there are also threats involved. Since Guess does not own or operate any production facilities of their own (CITE- annual report), they depend heavily on foreign suppliers and manufacturers to produce products of top quality, and exactly to their specifications. Since Guess is a global business, there revenues could inadvertently be affected by factors beyond their control, such as recessions in foreign countries, political instability which may interrupt trade with foreign vendors, reduced global demand, significant fluxations in the value of the dollar against foreign currencies, or local business practices that do not conform to legal or ethical guidelines. Furthermore, Maurice and Paul Marciano currently hold 33% ownership of Guess shares, which is a very significant percentage. Their interests may differ from those of other stockholders, which could present a potential threat to the nature of the business. Competition One of Guess, Inc’s top competitors is Abercrombie and Fitch. Similar to Guess, Abercrombie’s positioning strategy involves the use of sexually overt advertising positioned to appeal to young adult markets. Unlike Guess, Abercrombie and Fitch advertisements often depict nudity, alcohol consumption and assorted sexual behaviors. Guess chooses to take a less scandalous approach, and maintain a softer, more classical image. Abercrombie ; Fitch does not have a mass market approach to its advertising. It places print ads in 4 magazines: Vanity Fair, Interview, Out, and Rolling Stone. Abercrombie ; Fitch is well positioned for the future, however it is necessary for them to continue to move forward in their efforts to maintain a new, trendy image. In the face of a falling economy, Abercrombie’s advertising stands out to an audience that has been exposed to a lot of noisy ads. In comparison to Guess, Abercrombie has the advantage of selling products under four different concepts, Abercrombie Fitch, Abercrombie, Hollister, and RUEHL. This provides the added benefit of appealing to different markets and demographics under completely different names, whereas Guess will only sell products with the Guess name , allowing Guess limited access to the market. GUESS? In the Future Immediate strategies to make Guess bigger and better would be to focus more of their advertising and promotional capabilities to their menswear collection. In the near future, I would recommend opening individual Guess for Men stores, which would open the door to an entire new demographic, increasing the potential for an immeasurable amount of profits. Focusing on new markets in Europe should also prove to be beneficial for the company. Currently, this market is under-penetrated, but has great potential for expansion in the future. As for a long term growth strategy, Guess needs to continue increasing their retail presence and expanding internationally. Guess has an excellent retail strategy which needs to be executed in each region of the world. Looking towards the long term, Guess should consider forming an alliance with a major competitor in the market, such as BEBE or Levi’s. Both of these companies have showed evidence of trying to come up with new styles in an attempt to keep up with Guess (Guess? , Inc. ), and are equally dominating the market for jeans and/or casual wear. Merging with either of these companies would prove to be tremendously profitable for Guess, as it would eliminate much of the competition, as well as allow them to dominate more of the market. Celebrating their 30th anniversary this year, Guess, Inc. is now bigger and better than ever, and growth shows no signs of slowing down. As long as they continue to leverage their presence globally and execute their mission statement and creative promotional strategies, Guess will continue to stay on top of the fashion world. Works Cited â€Å"Breif History of the Company and the Marciano Brothers. 25 June 2009. Guess, Inc. 1 May 2011 http://www. guessinc. com/presskit/history. â€Å"Guess, Inc. † Funding Universe. 27 May 2011 http://www. fundinguniverse. com/company-histories/Guess-Inc-Company-History. html. â€Å"Guess? Inc. News- Company Information. † New York Times 2011. â€Å"Guess? , Inc. † 2011. Hoover’s Company Information. May 2011 ;http://proquest. umi. c om. ezproxy. library. berkeley. org/pqdweb? index=4;did=168188551;SrchMode=1;sid=1;Fmt=3;VInst=PROD;VType=PQD;RQT=309;VName=PQD;TS=1307571605;clientId=11195;. Guess? , Inc. Reports First Quarter Results. Fiscal Results for the First Quarter Ended April 30, 2011. Los Angeles, CA: PR Newswire, 2011. â€Å"Marcianos Go Full Time Now at Guess. † Women’s Wear Daily 16 6 1990: 1. Maurice Marciano, Chairman of the Board, Guess, Inc. and Paul, CEO Vice Chairman of the Board, Guess, Inc Marciano. â€Å"Guess? , Inc Annual Report 2010. † Annual Report. 2010. â€Å"The Guess Mission Statement. † Guess, Inc. 2011 http://www. guessinc. com/help. asp. ——————————————– How to cite Guess, Inc., Papers

Social Media Issues Relating To Race and Religion

Social Media Communication is one of the most important aspects of human being. Emerging technologies have completely redefined the way human beings communicate with each other. The internet has come out strongly as one of the most sophisticated tools of communication.Advertising We will write a custom proposal sample on Social Media Issues Relating To Race and Religion specifically for you for only $16.05 $11/page Learn More The social media is the most recent of the forms of communication. When Facebook came into existence in the year 2007, many critics thought that it was another passing wind, just as other technologies that never made it to see the light of the day (Luther Coretta 63). However, this site hosts over seven hundred million users who visit the site almost on a daily basis. Tweeter was soon to follow, and currently there is the YouTube which comes with more features. Social media has completely changed the social structures of many socie ties. Social Media, as Austin (78) says, is the second deliberation to many of the world societies. It has brought out the true meaning of the word globalization. The world is currently a true global village, thanks to the social media. It is now possible to tour the world, share with friends and families in far off locations, and get updated of every little thing that is going on around the world. It has therefore been possible for people across the world to share their life experiences, their feelings and many other social issues that are worth sharing (Aronson 19). This has seen many countries, for instance the recent uprisings in the Arab world, get liberated from dictatorial rules of people they had almost certainly believed would rule forever, people who had equated themselves to god. This was a tool for a better change. Social Media and Race It is still a fact that the world is made up of several races despite the increased interactivity. However, the racial barrier is fast f alling apart. This is especially so among the youths who are the most regular users of the social media (Safko 71). It has come to their realization that the world is one, and that the difference in skin color, geographical locations or lifestyles makes everyone unique to themselves and therefore should not be used as a basis of segregation. Through Facebook, the youths would share, and through this, they have come to realize that race, by its original definition, does not exist. What exists is the difference in the skin color due to difference in temperature and other environmental factors, and the difference in cultural practices as a result of difference societal structure. Social Media and Religion One of the most affected social aspects is the religion. Social media has opened up the world. Haught (65) says that religion is like a prison that limits one from a number of activities to the benefit of the religious leaders. Most of these restrictions are always baseless, as this s cholar further asserts. People across the world have used religion to manipulate other members of the society to behave in a way that would benefit them at the expense of the larger group of society members.Advertising Looking for proposal on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is fast changing. Social media has allowed people world over to share and through this, knowledge is passed from one corners of the world to the other (Leithwood Steinbach 53). This has seen some religion transform, while others fall apart. People who had depended on religion to stay in power unfairly have been forced out of such offices. The world has assumed a new shape, and with it, a new religion that is more liberal and more accommodating. Works Cited Aronson, Marc. Race: A History beyond Black and White. New York: Ginee Seo Books, 2007. Print. Austin, James. The Last Snake Man. New York: Noir Publishing, 2007. Print. Haugh t, John. What Is Religion: An Introduction. New Jersey: Paulist Press, 1990. Print. Leithwood, Kennedy Steinbach, Richard. Changing Leadership for Changing Time. Buckingham: Open University Press, 1999. Print. Luther, Martin Coretta, Klein. I Have a Dream. New York: Scholastic Inc., 2007. Print. Safko, Lon. The Social Media Bible: Tactics, Tools, and Strategies for Business Success. New Jersey: John Wiley, 2010. Print.Advertising We will write a custom proposal sample on Social Media Issues Relating To Race and Religion specifically for you for only $16.05 $11/page Learn More This proposal on Social Media Issues Relating To Race and Religion was written and submitted by user Alma Burris to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.