Piece of irony Essay Example for Free

Bit of incongruity Essay His odyssey at that point stops, as he sees his companion, Henry Clerval. Running over this essential individual permits him to overlook his shock and setback; it permits him to feel quiet and tranquil happiness. They trade stories and Victor uncovers the situation of his made beast. Henry trusts it is an upset creative mind, yet the pertinacity of the story permits it to get conceivable. What would be the best next step? This section is of unadulterated essentialness to how the story is closed. It makes anticipation, knowing there is a wretched beast free as a bird. Where will it go? What will it do? This part permits new topics to be made. Demise! Love! What will this mean for Frankenstein? Will he live or will he bite the dust? By what means will this gothic novel finish up and what impact will this beast have on the networks government assistance? The character of Frankenstein ought to be monstrously valued. Is Frankenstein who we think he is? From recently read parts, we see the passionate and constant side of Frankenstein. He supposedly is enthusiastic, valuable, polite; a man of assurance who might in capacitate at the idea of disappointment. Be that as it may, section 5 underscores the inactive and non-dynamic side of Dr. Frankenstein. We see this by the manner in which he responds to the structure and presence of his life-changing beast. For instance, he utilizes an extraordinary expression: With tension that nearly added up to anguish. This recommends the measure of dread and stress was gigantically expanding. Victors emotions towards his animal are negative, thusly his utilization of incongruity underlines this. One bit of incongruity utilized is: I had chosen his highlights as delightful. Excellent! Incredible God! Victor doesnt mean what he says so he utilizes mockery to cover his failure. Victor likewise utilizes a non-serious inquiry to make himself and the peruser think. He asks himself: how might I portray my feelings at this calamity? . This by and by explains his pessimism towards the beast. In this part, Victor has two principle dreams, one being of significance. His first dream is about the result of his creation; the magnificence that had experienced to sicken and short of breath frightfulness. The second of the two dreams is the most strange. Victor imagined that his better half Elizabeth had meandered the lanes of Ingolstadt in the blossom of wellbeing; when grasping her, he kisses her petite lips and by one way or another her body changes to that of his dead mother, enveloped with fabric, shrouded hardly in graveworms. This is of unadulterated importance to the remainder of the novel as they are viewed as finishes paperwork for what is to come later on. As it occurs, his fantasy in certain stages turns out to be valid. Elizabeth, Victors spouse gets murdered by his awful animal. From this stage, Victor is compelled to make an ally for the beast; not consenting to this would prompt more crimes inside Victors family. In the novel, Mary Shelley outlines a sonnet to relate with Victors retreat from home. The principal line of the sonnet peruses: Like one, on a desolate street. Utilizing this sentence proposes that Victor is strolling without anyone else; disassociated with anybody. As of now in time, he is feeling inadequately and on edge about what the results hold. The subsequent line peruses: Doth stroll in dread and fear. This accentuates the way that he is terrified as he triumphants through the roads. The following line peruses: And having once turned round, strolls on. This expression expresses that he pivots to see his environmental factors, and afterward proceeds with his excursion. Victors feels as though the beast has expelled him from Ingolstadt. The accompanying line peruses; And turns no more his head. This discloses to us that Victor doesnt need to interact with the beast once more. Now, Victor despite everything has the sentiment of frustration and shame in himself. Next the sonnet peruses; Because he knows a repulsive flend. This implies he knows a horrendous devil, of whom to him is the beast he made. The last line of the sonnet peruses: Doth not far behind him track. This implies the beast is maybe not far behind him. As of now, Victor feels distrustful and fatigued. Inside this gothic novel, Victor incorporates 3 topics: dim science, disconnection and climate. Dull science is utilized to demonstrate the making of the monster, produced using scant spoiled substantial parts. His contemplations are profound and amazing. His insight brings him so profound into science that his mentor attempts to forestall him passing a specific stage in his clinical degree. His point is to mix life into a lifeless body. He succeeds, anyway is disillusioned with his outcome. During this topic, it is blocked by climate. During the desolate evenings and exploratory days, the dull science compacts with terrible climate. For instance: it was on a terrible night of November that I observed the achievements of my works. This discloses to us that the night the beast was finished, the night and climate was exceptionally dull. Another case of the climate.

Gender and Power Relations in Browning’s Porphria’s Lover and My Last D

Sexual orientation and Power Relations in Browning’s Porphria’s Lover and My Last Duchess Robert Browning gives a basic perspective on sexual orientation and force relations in his sensational monologs â€Å"Porphyria’s Lover† and â€Å"My Last Duchess.† The emotional monolog, as S.S. Curry has expressed, uncovers the battle in the profundities of the soul† (11). Carmelizing digs into the psyches of characters to show their originations of ladies and thoughts of intensity. He investigates the psychological procedures of the characters, and welcomes perusers to address cultural thoughts of intensity and sexual orientation. The psychological pathologies of the speakers is underlined, which powers perusers to analyze the mental stability of their own ideas of sex elements. In the Victorian age, separate circles was an indispensable piece of society. Men’s jobs included cooperation in the commercial center of the modern culture. Ladies, then again, were required to stay in the residential circle. They were doled out subordinate, and frequently aloof jobs, while men assumed direct jobs in a modern culture, in this manner being dynamic specialists. William Greg’s audit paper â€Å"Prostitution† (1851) gives understanding into cultural originations of people and their separate jobs. In spite of the fact that Greg accepts whores are dealt with unjustifiably by society, he in any case sees prostitution as â€Å"the darkest, the knottiest, and the saddest† social issue â€Å"which reasoning needs to bargain with† (448). A basic explanation prostitution is shunned is on the grounds that it damages conventional thoughts of sexual orientation relations. Whores are ladies who take part in the commercial center. They, in this manner, adventure outside the domain of their normal circle, the home. This is discordant with Greg’s see †which is an impression of society’s see ... ...nventional sex connections. They were thought to be the dynamic specialists and ladies were relied upon to be uninvolved. Searing causes to notice the franticness of the storytellers by diving into their brains. In doing as such, Browning powers perusers to scrutinize their own originations of sexual orientation and force relations, since the men’s sees are nevertheless a misrepresentation of cultural thoughts concerning sex elements. Works Cited Carmelizing, Robert. The Complete Works of Robert Browning, Volume III. Athens, Ohio: Ohio University Press, 1971. Curry, S.S. Carmelizing and the Dramatic Monolog. Boston: Expression Company, 1908. DeVane, William Clyde. A Browning Handbook. New York: Appleton-Century-Crofts, Inc., 1955. Foucault, Michel. The History of Sexuality, Volume I. New York: Vintage Books, 1990. Greg, W.R. Prostitution. The Westminster Review 53 (July 1850): 448-506.

On Latin American Things

On Latin American Things Omigooooooooosh (Yes, goosh) its spring break! And by spring break, I mean that Im not attending the last two classes I have today, because Im leaving for Mexico in a few hours and I have yet to pack and blog and come on its not like Id be able to focus with the sky so blue. That pre-break twitch is impossible to escape, fidgeting all through classes, time goes more and more slowly, the lecturer seems to have been talking for 40 minutes when its only been 4- yeah, there was really no hope for me. instead, i will blog randomly yet again to tell you all about The Month of March. Not that its over. But its pretty much over. Kind of. I dont know about yall, but these were the longest three weeks of my LIFE. Okay, so, Im not going to talk about the fact that was was busy because I think youve seen enough IM HOSED entries and really, the last thing you want to hear about and I want to write about on the Friday before spring break is homework. Instead, Im going to talk about the absolutely fantastic things about this month namely, the fact that it was Mes Latino, or Hispanic Heritage Month. Now, theres a lot of controversy surrounding minority programs and special months dedicated to certain heritages and if you want to talk about that, I have an email address, and its kfig at mit dot edu. Lets try to keep that discussion off the blogs though, or at least my blog, for now, and focus on the positive: In three weeks, there were 29 activities. 29. Most of them involving free food of some sort. And if you attend ten, you are entered in a raffle to get a free 32GB ipod touch. Yeah. I know. Wow. If thats not an incentive to going, I dont know what is. I made it to eleven events, and Im thinking that there wont be too many people who managed to make it to that many, so I think I have a decent chance. But then, its a raffle, so theres really no way of knowing, and since I never win anything, Im trying not to get my hopes up. But dang. So anyway, a list of some of the events they had: • The Society of Mexican American Engineers and Scientists (MAES) Make Your Own Burrito Night. • A joint movie night sponsored by MIT ASO and the LCC. • A SHPE movie night • A Teatro Latino Performance • Latino Karaoke • Cena Latinoamericana: A dinner for MIT students to talk with MIT Spanish literature/culture professors. • Festival de las Americas: There were booths set up representing many different parts and countries of Latin America. There was TONS of free food and it was pretty informative. • An MAES movie night • A LUChA meeting • Te Para Tres • A Multi-Cultural Conference held at the beautiful Endicott House. I don’t know if you guys know this, but I am of El Salvadoran heritage. Born and raised in the states, but I still love pupusas and fried yucca with a passion, and I speak Spanish at home. Though I can’t say I truly identify 100% with any culture, because I find it a bit limiting, there are definitely several aspects of my life heavily influenced by my culture. It was strange to come to MIT and not have there be Hispanic people everywhere. I kind of took it for granted at home. You know what? I actually thought since everyone is making such a big deal about immigration, that Latino presence must be very prominent in all of the US. And then, I get here to MIT, and people’s only exposure to any sort of South American food is Taco Bell. It’s really, really weird. It used to be a little skeptical about these things, but it actually turned out to be really important to me to have such a great network of cultural groups available. Unfortunately, there are no El Salvadoran student groups (yet…), but I definitely think anyone who is worried about leaving a certain culture behind shouldn’t be afraid â€" there are definitely options available. That’s not to say that MIT is a haven of cultural sensitivity, equality and diversity (there are two female Latina professors. Two), but there are definitely many opportunities to push it in that direction. That’s another topic for another day, though. For now, I’ll just say that the Multi-Cultural Conference I attended with Laura was definitely a worthwhile experience and gave me a lot to think about. Now, last things last â€" I should finish up, because like I said, I’m about to leave for MEXICO. MEXICO!! (In case you didn’t get it the first, or second time I said it) Ahhhhh I’m so excited. Oh wait. What am I doing there? So this year LUChA started an international community service initiative, and I’m going with six other students to volunteer at an orphanage and cancer centers in Mexico City. Of course, we’ll be sightseeing as well. This is not the typical MIT-invent-something-really-cool-and-implement-it-international-service-project that are often funded by the Public Service Center, but I think it will be a very good kick-off to many LUChA trips in years too come. I, unfortunately, did not have as much time to dedicate as my six team-members to dedicate to this project. I’m also trying to work on a Youth Activism Camp in the Phillipines for May, a relatively young but so far very productive student initiative to get more fruits and veggies readily available on campus, I’m president of Amnesty, and there’s CPW of course….and this summer I am participating in Bike and Build! Yeah, I’m biking from Florida to California for the affordable housing cause. I’ll say more in another entry (this is getting long), but for now it would be AMAZING if you could donate for me. I have to raise $4000 by June. Just go to www.bikeandbuild.org, click donate and choose “Karen Figueroa” as your rider. I would REALLY appreciate it. ANYWAY. I got kind of sidetracked! Trip to Mexico! Not as much time committed to it as I would have liked! *Freshman Syndrome! But I’m excited! If anyone has any questions or doubts about any cultural issues at MIT, feel free to email me. But I probably won’t respond for a week or so. Because I’ll be in…where was it again? Oh yeah! Mexico! *Freshman Syndrome is the inability to correctly gauge the amount of things you can take on without spontaneously combusting or something. I always take on wayyyy too much. But I can’t help it! I don’t know if I’ll ever be cured. Life is too short to not do everything! Ahhhh

Analysis Of The Movie The Night - 1673 Words

Pamela was the name given to her at birth by her mama which was her mama’s. That was thirty-eight years ago. Now a former prostitute from Miami, Pamela could barely remember her mother or the last time anybody truly loved her. She had left South Beach three days before the outbreak intent on visiting her friend Melinda who was staying with her father at his place in Elmira, NY. But, after having arrived a day early and not wanting to be a burden. Pamela decided to make a stop at the Ramapo Valley resort just outside of Monticello for the night. Melinda, who had also been a former working girl, had left Miami six years earlier when she had chosen to turn her life around by getting clean. At the time, a local pimp†¦show more content†¦When Melinda had awoken from her coma to find her father sitting bedside holding her hand, she broke down sobbing uncontrollably at the sight of him. The two of them then went on to talk for several hours, ultimately laying to rest whatev er problems they had. Although six years has passed since Melinda had left Miami, she and Pamela had managed to remain friends, albeit sporadic until Pamela herself had decided to retire from the lifestyle. Now a billing specialist for a local clinic. While part timing it as a nanny for a wealthy couple’s two children on weekends. Pamela finally has her life in order. After having just arrived back home from her shift at the clinic, a letter sent from Melinda sat in Pamela’s mailbox asking if she would like to come up and visit. It was early into the evening of Thursday, April 28th when Pamela sat patiently in the waiting room of Rampo Valley’s new spa, Oo-la-la, when she’d first heard about the acute sickness that was sweeping throughout the Boston and New York metropolitan areas. News of the outbreak was being broadcasted from a television that hung in the corner of the room as she sat dismissively flipping through an old issue of Cosmo while waiting fo r her name to be called. She had asked the attendee in the spa just how close they actually were to the greater New York City area after hearing the story. The

Information Centric Networking ( Icn ) - 2566 Words

Abstract: Information-Centric Networking (ICN) is set to replace the current internet architecture which is based on end-to-end communication between hosts. The ICN approach to the network of the future has recently been and is being explored by a number of research projects from Europe and in the United States. This paper provides a review on four Information Centric Networking (ICN) architectures based on objects/contents naming, name Resolution and data routing.The review highlights and briefly describes the naming structures, operation of name resolution and data routing processes of DONA, PURSUIT, NetInf/MDHT and NDN. A summary in tabular form and a comparative study of different architectures is given. Keywords: ICN, Naming of ICN, Name Resolution and Data Routing of ICN. I. INTRODUCTION Information-centric networking (ICN) is the hot research topic in recent years, with various research initiatives like DONA [1], CCN/NDN [2][10][16] PSIRP/PURSUIT [3][4][8][11][12], 4WARD [13], CONVERGENCE[15], NetInf [9], SAIL[17],COMET [5–7][14]), MobilityFirst [18] and ANR Connect [19] targeting this emerging research area with the aim of shifting from the current Internet architecture which is built and designed for a host-to-host communications model. The Internet architecture today has experienced rapid growth in network traffic of which most of the traffics are characterized by the content retrieval applications running on top of the Internet architecture. The Internet hasShow MoreRelatedInformation Centric Network And Developing Channel Coding Solutions1367 Words   |  6 PagesContents: Project Overview 3 Background Reading 3-5 Information-Centric Network 3- Introduction 3 Information-Centric Network Components 3-4 ICN Naming scheme 3 ICN Routing and Forwarding 3-4 ICN Caching 4 Information-Centric Network Approaches 4 Network of information (NetInf) 4 Named Data Networking (NDN) 4 Publish-Subscribe Architecture 4 Summary of Different ICN Approaches 5 Channel Coding 5 References 6Read MoreHow The Dynamic Traffic Engineering Technique Can Choose Specific Paths Based774 Words   |  4 PagesOn the Benefit of Information Centric Networks for Traffic Engineering Please Write Your Name Here School of Electronics and Information Engineering Huazhong University of Science and Technology Wuhan, China Please write your email Key Idea—This work proposed a resource allocation scheme that will describe how the dynamic traffic engineering technique can choose specific paths based upon selected content attributes, and compare this with a typical min-MLU (Minimum Link Utilization) trafficRead MoreA Novel Fault Tolerant Redundancy Policy3635 Words   |  15 PagesRedundancy Policy in Information Centric Network Article Type: SI:Fault Tolerant Comm Nets Abstract: Information-Centric Networking (ICN) is a new emerging concept, in which the principal paradigm shifts from the traditional end-to-end connection to the information-centric communication model. The common characteristic of ICN is leveraging in-network caching by equipping all routers with storage to achieve efficient content distribution. The character of in-network caching makes the ICN architecture veryRead MoreRouting Scheme In Named Data Networks Essay3530 Words   |  15 Pagesrequested contents, as routers are unaware of the passing contents and might transmit the content through the same path multiple times. Named Data Network (NDN) architecture enables the routers to identify and cache the contents. NDN is a new information-centric networking architecture in which data or content is identified by a unique name and the content pieces are saved in cache of routers. As the source and destination addresses are not included in NDN packets, routers must forward Interest packet until

Guess, Inc. Free Essays

string(128) " to listening and responding to the needs of our customers, associates and business partners, and honor their individual value\." Guess? , Inc. What started as a small family owned jeans boutique has flourished into a global lifestyle brand. Guess? , Inc. We will write a custom essay sample on Guess, Inc. or any similar topic only for you Order Now currently designs, markets, distributes, and licenses a leading lifestyle collection of contemporary apparel and accessories for men, women, and children that mirror the American lifestyle, while grasping European fashion sensibilities. While the foundation of Guess, Inc. ’s history and massive success can be attributed to their roots in the sale of jeans, Guess, Inc. has now expanded globally, granting licenses for the manufacture and distribution of a full line of product categories. Guess, Inc. perates in 87 countries, with the majority of the stores in the U. S. and Canada. As of 2010, Guess has 1292 stores, 504 in North America, 441 in Europe, and 347 in South East Asia (Breif History of the Company and the Marciano Brothers). The company has agreements with 17 licensees. Throughout the past 30 years, Guess, Inc. has made every effort to maintain their status as a global phenomenon. History CEO and Chairman, Maurice Marciano, and Co-Chairman,  Paul Marciano The epitome of a successful family business, Guess, Inc was founded in 1981 by the four Marciano brothers, Georges, Armand, Paul, and Maurice (Guess? Inc. ). They came equipped with experience in the fashion industry, having previously owned and operated a chain of twelve retail stores in France (Guess, Inc. ). The brothers moved to California from Marseilles, France in 1977, where Guess was born, starting as a small jeans company. Georges Marciano was the designer of the jeans, and the brothers gave them the name â€Å"Guess† as they believed that word to be easy to pronounce due to their limited English (Guess, Inc. ). The company’s original jeans were innovative for its time, stone-washed, made to fit tightly, and featured zippers at the ankles. They called this the â€Å"Marilyn Jean† (Guess, Inc. ), and the style lived up to its name, with a sexy, unique style and attitude. They had a softer feel and lighter colors than typical denim jeans. They also featured the classic Guess triangle on the back pocket, which would soon become the distinctive Guess trademark. Believing strongly in his family’s jean business, Georges flew to New York, and convinced Bloomingdale’s to display 30 pairs of his European-style jeans on consignment in the Bloomingdale’s flagship New York store (Guess, Inc. ). Within three hours, Bloomingdale’s sold out every pair. Demand for the jeans soon skyrocketed, and the brothers would find themselves overwhelmed. Though he possessed no previous advertising experience, the brothers appointed Paul Marciano as their advertising director, in hope of expanding their capital. This proved to be wildly successful, as Paul would design an ad campaign that would revolutionize the way jeans and other clothing were sold. Seeking to take a different direction from the typical studio design, Paul brought the models and the jeans outdoors, using grainy black-and-white photography. He had the models show off the jeans using provocative poses, which would later be described by Forbes Magazine as â€Å"catering to teenage cravings for sex, power, attention, and self-love†¦electric not only with sexuality, but with an implicit brutality and exhibitionism as well. † (GUESS INC (NYSE: GES) | Balance Sheet). These controversial ads would quickly create a household name for Guess. By the end of 1982, their jeans produced about $12 million in revenue (Guess, Inc. ). Over the next 15 years, Guess would grow from a company of 30 pairs of jeans, to a globally diversified billion-dollar empire. Legal Battles Overwhelmed by their increasing costs to produce, the Marciano brothers sought a solution to expand their capital and access cheaper foreign labor. In July 1983, they signed an agreement with the Nakash brothers of the company Jordache which would entitle the Nakash brothers to 50% ownership of Guess, Inc. in exchange for $4. 8 million, as well as the use of Jordache’s Hong Kong manufacturing plants (Guess, Inc. ). This deal also licensed Jordache to produce a new line of jeans, entitled Gasoline, using parts of Guess designs in a lower-priced line. However, Guess made a mistake in putting their trust in the Nakash brothers, and neglecting to provide written assurances in the agreement to protect each company against creating knock-off’s of each other’s designs. This mistake would soon come back to haunt them, in their biggest legal battle to date. The Marcianos sued the Nakash brothers on charges of unfair competition, accusing them of using their position on the Guess board of directors and their access to Guess designs in the Hong King plant to produce clothing in their Jordache line that were clear knockoffs of Guess designs. In the suit, the Marcianos sought to null the 1983 agreement that had given Nakashes ownership of half of Guess (Guess, Inc. ). This battle would continue for the next five years, eventually ending with the two sets of brothers settling out of court, and the Marcianos regaining full control of the business. Estimated attorney fees were as high as $10 million per year for each side (Guess, Inc. ). This was an ugly legal battle that cost Guess Inc. an unnecessary amount of funds. 1982 also bought a smaller legal battle with Jeff Hamilton, Inc. Guess sought to enter the menswear market by obtaining a licensing agreement with this company. Under this agreement, Jeff Hamilton, Inc would market a line of clothing under the Guess name in exchange for a 7% royalty fee (Guess, Inc. ). However, Guess soon decided that Hamilton was targeting the young men’s market too strongly, and did not approve of Hamilton’s â€Å"dumping† of Guess merchandise in large discount stores, which was hurting the label’s high-end image. Guess sought to terminate the license agreement, which they eventually succeeded in doing in 1986. This extensive legal battle resulted in a slow growth for Guess menswear. Marketing Promotional Strategies Guess is backed by their corporate mission statement; â€Å"At Guess, we are committed to being a worldwide leader in the fashion industry. We will deliver products and services of uncompromising quality and integrity consistent with our brand and our image. We are committed to listening and responding to the needs of our customers, associates and business partners, and honor their individual value. You read "Guess, Inc." in category "Papers" We are dedicated to personal and professional enrichment through an environment of open communication, creativity, teamwork, trust, and respect. We continue to give back to the community, support humanity, and protect the environment as part of our responsibility. We remain committed to an entrepreneurial spirit that fuels the growth of our Company and increased shareholder value. Through principled leadership we will embrace diversity, cultivate strength, pride and passion to align our personal life and our professional life. (The Guess Mission Statement). The target customer for Guess is a young, affluent adult, between the ages of 18 and 32. Guess makes every effort to live by this mission statement every day, and uses a variety of creative marketing and promotional strategies to further entice the target customer to purchase Guess products. The mission statement is executed everyday in Guess, Inc’s corporate strategy, which focuses on the long term. Guess is a global compa ny known for their quality, trend-setting styles, and marketing creativity. In realizing the importance of diversity, and consumers’ needs to constantly have something new, Guess never fails to bring forward new products and images to keep their name alive. While originally gaining momentum with their jeans, Guess now manufacturers and distributes a wide range of product lines. Once realizing their success, in the 80’s, the Marciano brothers decided to increase their potential, and expand beyond men’s and women’s jeans. Baby GUESS? , GUESS? watches, GUESS? footwear, GUESS? eyewear, and GUESS? fragrances were introduced. Wishing to continue their expansion, Guess introduced even more products in the late 90’s, including an entire collection of GUESS handbags, active wear, jewelry, swimwear, innerwear, leather, belts, neckwear, and men’s classics (CITE- annual report). Around the millennium, Guess introduced their website, opening the company to a whole other world of potential. Guess operates in 6 different store concepts in an attempt to appeal to a variety of different markets. The original GUESS? retail stores carry a full assortment of full-priced Guess products, including men’s and women’s merchandise, and licensed products. GUESS? factory outlet stores are primarily located in outlet malls, and sell a select assortment of men’s and women’s apparel and licensed products at lower price points. GUESS by MARCIANO stores were introduced in the summer of 2004 (GUESS INC (NYSE: GES) | Balance Sheet), in an attempt to recapture the company’s glamorous image. The Marciano chain offers apparel and accessories that are sexy, yet sophisticated. The target market for these stores is slightly older customers interested in higher-end clothing and accessories such as ritzy evening dresses and fancy jeans. G by GUESS stores offers Guess products at a lower price point than Guess retail stores, in order to target a wider demographic. These stores carry apparel for men and women, as well as a full line of accessories and footwear. Products in this line provide a more fun, youthful image; fashion-forward, yet not cutting edge fashion. GUESS? accessories stores sell GUESS? and GUESS by Marciano labeled accessory products. Finally, GUESS also operates in an e-commerce segment, with websites in 6 different languages (Maurice Marciano and Marciano). Guess is known for their iconic black-and-white print advertisements and logos that have maintained a level of consistency throughout the company’s history. The aim of Guess advertisements is to place more of an emphasis on the brand image than on the actual products (Maurice Marciano and Marciano). All Guess advertisements use similar themes and images, primarily using outdoor images. Guess images have been showcased in international print campaigns in virtually all major magazines, on television, billboards, bus shelters, and advertisements throughout the world. The image of the Guess model has become a pop culture icon in the history of fashion advertising. Guess model, Anna Nicole Smith, in the early 1990’s Drew Barrymore Adriana Lima Paris HIlton Guess brought forth the faces of many future supermodels in their sexy promotional campaigns, including names such as Anna Nicole Smith, Claudia, Schiffer, , Drew Barrymore, Jessica Miller, Cindy Taylor, Minki Van Der Westhuizen, and Shana Zadrick (Guess? Inc. News- Company Information). Iconic models, actresses and all-round sex-bombs have all pouted and posed for these successful Guess ad campaigns. It goes without saying that Guess has been such an influential brand in the fashion world. Sales Trends Financial Data For the first quarter of 2012, Guess, Inc reported net earnings of $42. 7 million. This was a 15. 2% decrease from the first quarter of the fiscal year 2011, in which Guess, Inc. reported net earnings of $50. 3 million (Guess? , Inc. Reports First Quarter Results). Balance Sheet from www. FORBES. com For the entire year, ending January 29 ,2011, net earnings for Guess, Inc were reported at $289. 5 million, an increase of 19. %, with gross profit increasing to $1090. 2 million, an increase of 15. 8%. Total net revenue increased to $2,487. 3 million, and gross margin decreased from the previous year to 43. 8% of total revenues (Maurice Marciano and Marciano). The decrease in gross margin was attributed to the negative impact of the stronger U. S. dollar on product purchases, increased occupancy costs due to retail expansion in Europe, lower initial mark-ups in Europe, and higher markdowns in the North American retail segment (Maurice Marciano and Marciano). Earnings from operations were reported at $404. million, a 12. 8% increase from the prior year, and other income, including interest income and expense, totaled $16. 7 million (Maurice Marciano and Marciano). As of January 29, 2011, Guess, Inc. had $442. 1 million in cash and cash equivalents, down $60. 0 million from 2010. In breaking down all of their marketing segments, Guess, Inc found that once again, the largest increase in gross profit came from their European segment. In Europe, revenues increased 23. 2% to $920. 3 million. Revenues produced by other segments were reported as follows: North American Retail- Net Revenue: $1069. 9 million * Earnings from Operations: $122. 6 million * Operation Margin: 11. 5% Asia- * Net Revenue: $53. 6 million * Earnings from Operation: $28. 6million * Operating Margin: 14. 3% North American Wholesale- * Net Revenue: $181. 0 million * Earnings from Oper ations: $46. 2 million * Operating Margin: 25. 5% (Maurice Marciano and Marciano) Despite setbacks from their legal battles (The Marciano brothers believed they would have exceeded $1 billion in sales by their 10th anniversary, had it not been for the court cases) (Guess? Inc. ), Guess sales flourished from the very beginning. 1984 brought sales of $150 million, and in 1987, the company reached profits of $100 million, with sales reaching $350 million (Guess, Inc. ). At that time, Guess retail stores grew to 19 locations, and sales reached $575 million in 1990 (Guess, Inc. ). In 1991, Guess strategically increased their advertising budget to $22 million. This worked in their favor, as the company earned enough profits to add 33 more stores by the end of the year, including the European flagship store in Florence, Italy. Sales slowed during the recession in the early 1990’s (Guess, Inc. ). However, the men’s collection took an opposite approach, and sales skyrocketed, with a 41% sales growth in 1991 alone (Guess, Inc. ). By the end of the year, menswear sales would account for 40 of total company sales. During this time, Guess also began to see the extensive opportunities available with international sales, as licensing arrangements introduced Guess to over a dozen countries, causing a significant increase in revenues. By 1993, Guess had reached an estimated $700 million in sales (Guess, Inc. . During this time, Georges Marciano decided to step down from his position as CEO, and sell his 40% of the company to his brothers for around $200 million. Maurice was then named CEO, and took over direction of design. Guess then stepped up their promotional campaign, looking to fuel its future growth. Licensing became a vital part of total revenues, with products now including home furnishings, i nfant wear, and junior knit wear (Guess, Inc. ). Meanwhile, sales continued to grow, now focusing on more accessories as well. In 1994, sales of Guess watches exceeded $100 million and footwear more than $60 million. Guess became a publicly traded company in 1996 (Guess, Inc. ). Hoping to continue their uninterrupted success, Guess was disappointed when 1997 sales began to drop. To compensate, Guess created a new line of high-end jeans called Premium Denim for men and women. However, this proved to be another disappointment, and the market share was lost due to competitive pressures and a terrible retail environment. In 1999, Guess decided to start their first e-commerce store (www. guess. om), which gave their sales a much-needed boost. Even in critical times, Guess was able to open 56 new stores in 2000. Annual sales would increase by 32% with the introduction of G Brand, a new complete line of high quality unisexual jeans wear that used Italian denim and European designs. At the end of 2000, Guess had 212 stores in the U. S. and Canada. In 2001, Guess implemented a new marketing strategy in order to keep their profits rising. With these new strong marketing methods, Guess was able to increase their sales, and open 24 new stores in the U. S. and Canada, a total of 249 stores. Guess continues their success over the next several years. As of 2010, Guess has 1292 stores, 504 in North America, 441 in Europe, and 347 in South East Asia (Breif History of the Company and the Marciano Brothers). Looking towards the year ending January 28, 2012, Guess, Inc. expects new revenues to range from $2. 74 billion to $2. 80 billion (Guess? , Inc. Reports First Quarter Results). Operating margins are expected to be between $16. 5%, while diluted earnings per share are expected to be in the range of $3. 30 to $3. 50 (Guess? , Inc. Reports First Quarter Results). SWOT Analysis Like any business, Guess must analyze each of their strengths, weaknesses, opportunities, and threats, and implement a strategy of using each of these aspects to their advantage. Strengths A quick overview of the strengths of Guess, Inc. include maintaining a strong and diversified brand portfolio, a global full lifestyle brand, an effective management team, and solid capital structure. Guess produces a brand that portrays a fun, fashionable, and sexy image, which is developed and maintained worldwide. Guess maintain a massive level of global success, with stores in 85 countries besides the U. S. and Canada. Because of this global diversification, the company is still able to grow, even in tough economic times. International growth remains one of Guess, Inc’s top strengths. Another major advantage Guess has is their use of multiple distribution channels. Not a company to focus solely on one channel, Guess Inc uses retail, wholesale, e-commerce, as well as licensing distribution to sell their products. This proves as a preventative benefit, as their operating results are not relying solely on the performance on one single channel. This also allows Guess, Inc to quickly adapt to ay changes in the distribution or retail environment of any one particular region. Adding to their diversity, Guess also relies on multiple store concepts, including flagship GUESS? full-priced retail stores, GUESS? factory outlet stores, GUESS by MARCIANO stores, G by GUESS stores, GUESS? Accessories stores, and GUESS? kids stores (Maurice Marciano and Marciano). This allows Guess to target multiple demographics in different regions. Weaknesses Like any company, Guess, Inc must also identify their weaknesses. A quick overview of the weaknesses of Guess, Inc. include maintaining a business in a highly promotional environment, the highly competitive nature of the apparel industry, discretionary spending being dictated by the situation in the global economy, and the narrow focus on women’s apparel. While Guess has very diversified products, and targets women, men, as well as children, their heavy focus on women’s apparel could be seen as a big weakness. Only 10% of Guess consumers are men, boys, or babies (Maurice Marciano and Marciano), which may indicate a lack of balance of promotional activities. Guess should assign more of their promotional budget to focusing on these areas, rather than attempting to portray an image of solely a women’s retailer. This also creates an opportunity for competitors to gain control over these sectors. While Guess stores may be growing rapidly in other countries, they must continue to be careful not to saturate the market. Opportunities A quick overview of the opportunities for Guess, Inc. include growing demand in foreign countries, such as China, under-penetrated markets in Europe, growth in the U. S. , and alliances by leasing. The Guess e-commerce environment improves customer relations, and creates an alternative shopping environment. In realizing this, Guess has the opportunity to increase their profits significantly by continuing to offer a wide range of products and keep up with an ever-changing economy. Technology proves to be a great opportunity for Guess, as they can benefit from consumer’s need for convenience. Guess men’s clothing category also has the biggest potential and room for growth. If Guess takes advantage of that, they will allow themselves the potential for a tremendous increase in profits. Guess should also take advantage of the new business casual trend, whereas smart casual clothing is becoming more and more acceptable in professional offices, and more people are looking for an acceptable replacement for their suits, ties, and other â€Å"formal† business attire. Threats A quick overview of the threats against Guess, Inc. include continued weakness in global consumer spending, low entry cost for competitors in the apparel market, changes to import tariffs, quotas, and taxes, and increases in energy and raw materials prices. Competitors are always considered one of a business’s greatest threats. The apparel industry is highly competitive, which may cause difficulties for Guess in the future. During a recession or uncertain economic conditions, consumers may be faced with reduced confidence and spending habits, resulting in a slow-down in sales and profits. While relationships with international markets and suppliers prove to be a steady strength for Guess, there are also threats involved. Since Guess does not own or operate any production facilities of their own (CITE- annual report), they depend heavily on foreign suppliers and manufacturers to produce products of top quality, and exactly to their specifications. Since Guess is a global business, there revenues could inadvertently be affected by factors beyond their control, such as recessions in foreign countries, political instability which may interrupt trade with foreign vendors, reduced global demand, significant fluxations in the value of the dollar against foreign currencies, or local business practices that do not conform to legal or ethical guidelines. Furthermore, Maurice and Paul Marciano currently hold 33% ownership of Guess shares, which is a very significant percentage. Their interests may differ from those of other stockholders, which could present a potential threat to the nature of the business. Competition One of Guess, Inc’s top competitors is Abercrombie and Fitch. Similar to Guess, Abercrombie’s positioning strategy involves the use of sexually overt advertising positioned to appeal to young adult markets. Unlike Guess, Abercrombie and Fitch advertisements often depict nudity, alcohol consumption and assorted sexual behaviors. Guess chooses to take a less scandalous approach, and maintain a softer, more classical image. Abercrombie ; Fitch does not have a mass market approach to its advertising. It places print ads in 4 magazines: Vanity Fair, Interview, Out, and Rolling Stone. Abercrombie ; Fitch is well positioned for the future, however it is necessary for them to continue to move forward in their efforts to maintain a new, trendy image. In the face of a falling economy, Abercrombie’s advertising stands out to an audience that has been exposed to a lot of noisy ads. In comparison to Guess, Abercrombie has the advantage of selling products under four different concepts, Abercrombie Fitch, Abercrombie, Hollister, and RUEHL. This provides the added benefit of appealing to different markets and demographics under completely different names, whereas Guess will only sell products with the Guess name , allowing Guess limited access to the market. GUESS? In the Future Immediate strategies to make Guess bigger and better would be to focus more of their advertising and promotional capabilities to their menswear collection. In the near future, I would recommend opening individual Guess for Men stores, which would open the door to an entire new demographic, increasing the potential for an immeasurable amount of profits. Focusing on new markets in Europe should also prove to be beneficial for the company. Currently, this market is under-penetrated, but has great potential for expansion in the future. As for a long term growth strategy, Guess needs to continue increasing their retail presence and expanding internationally. Guess has an excellent retail strategy which needs to be executed in each region of the world. Looking towards the long term, Guess should consider forming an alliance with a major competitor in the market, such as BEBE or Levi’s. Both of these companies have showed evidence of trying to come up with new styles in an attempt to keep up with Guess (Guess? , Inc. ), and are equally dominating the market for jeans and/or casual wear. Merging with either of these companies would prove to be tremendously profitable for Guess, as it would eliminate much of the competition, as well as allow them to dominate more of the market. Celebrating their 30th anniversary this year, Guess, Inc. is now bigger and better than ever, and growth shows no signs of slowing down. As long as they continue to leverage their presence globally and execute their mission statement and creative promotional strategies, Guess will continue to stay on top of the fashion world. Works Cited â€Å"Breif History of the Company and the Marciano Brothers. 25 June 2009. Guess, Inc. 1 May 2011 http://www. guessinc. com/presskit/history. â€Å"Guess, Inc. † Funding Universe. 27 May 2011 http://www. fundinguniverse. com/company-histories/Guess-Inc-Company-History. html. â€Å"Guess? Inc. News- Company Information. † New York Times 2011. â€Å"Guess? , Inc. † 2011. Hoover’s Company Information. May 2011 ;http://proquest. umi. c om. ezproxy. library. berkeley. org/pqdweb? index=4;did=168188551;SrchMode=1;sid=1;Fmt=3;VInst=PROD;VType=PQD;RQT=309;VName=PQD;TS=1307571605;clientId=11195;. Guess? , Inc. Reports First Quarter Results. Fiscal Results for the First Quarter Ended April 30, 2011. Los Angeles, CA: PR Newswire, 2011. â€Å"Marcianos Go Full Time Now at Guess. † Women’s Wear Daily 16 6 1990: 1. Maurice Marciano, Chairman of the Board, Guess, Inc. and Paul, CEO Vice Chairman of the Board, Guess, Inc Marciano. â€Å"Guess? , Inc Annual Report 2010. † Annual Report. 2010. â€Å"The Guess Mission Statement. † Guess, Inc. 2011 http://www. guessinc. com/help. asp. ——————————————– How to cite Guess, Inc., Papers

Social Media Issues Relating To Race and Religion

Social Media Communication is one of the most important aspects of human being. Emerging technologies have completely redefined the way human beings communicate with each other. The internet has come out strongly as one of the most sophisticated tools of communication.Advertising We will write a custom proposal sample on Social Media Issues Relating To Race and Religion specifically for you for only $16.05 $11/page Learn More The social media is the most recent of the forms of communication. When Facebook came into existence in the year 2007, many critics thought that it was another passing wind, just as other technologies that never made it to see the light of the day (Luther Coretta 63). However, this site hosts over seven hundred million users who visit the site almost on a daily basis. Tweeter was soon to follow, and currently there is the YouTube which comes with more features. Social media has completely changed the social structures of many socie ties. Social Media, as Austin (78) says, is the second deliberation to many of the world societies. It has brought out the true meaning of the word globalization. The world is currently a true global village, thanks to the social media. It is now possible to tour the world, share with friends and families in far off locations, and get updated of every little thing that is going on around the world. It has therefore been possible for people across the world to share their life experiences, their feelings and many other social issues that are worth sharing (Aronson 19). This has seen many countries, for instance the recent uprisings in the Arab world, get liberated from dictatorial rules of people they had almost certainly believed would rule forever, people who had equated themselves to god. This was a tool for a better change. Social Media and Race It is still a fact that the world is made up of several races despite the increased interactivity. However, the racial barrier is fast f alling apart. This is especially so among the youths who are the most regular users of the social media (Safko 71). It has come to their realization that the world is one, and that the difference in skin color, geographical locations or lifestyles makes everyone unique to themselves and therefore should not be used as a basis of segregation. Through Facebook, the youths would share, and through this, they have come to realize that race, by its original definition, does not exist. What exists is the difference in the skin color due to difference in temperature and other environmental factors, and the difference in cultural practices as a result of difference societal structure. Social Media and Religion One of the most affected social aspects is the religion. Social media has opened up the world. Haught (65) says that religion is like a prison that limits one from a number of activities to the benefit of the religious leaders. Most of these restrictions are always baseless, as this s cholar further asserts. People across the world have used religion to manipulate other members of the society to behave in a way that would benefit them at the expense of the larger group of society members.Advertising Looking for proposal on communications media? Let's see if we can help you! Get your first paper with 15% OFF Learn More This is fast changing. Social media has allowed people world over to share and through this, knowledge is passed from one corners of the world to the other (Leithwood Steinbach 53). This has seen some religion transform, while others fall apart. People who had depended on religion to stay in power unfairly have been forced out of such offices. The world has assumed a new shape, and with it, a new religion that is more liberal and more accommodating. Works Cited Aronson, Marc. Race: A History beyond Black and White. New York: Ginee Seo Books, 2007. Print. Austin, James. The Last Snake Man. New York: Noir Publishing, 2007. Print. Haugh t, John. What Is Religion: An Introduction. New Jersey: Paulist Press, 1990. Print. Leithwood, Kennedy Steinbach, Richard. Changing Leadership for Changing Time. Buckingham: Open University Press, 1999. Print. Luther, Martin Coretta, Klein. I Have a Dream. New York: Scholastic Inc., 2007. Print. Safko, Lon. The Social Media Bible: Tactics, Tools, and Strategies for Business Success. New Jersey: John Wiley, 2010. Print.Advertising We will write a custom proposal sample on Social Media Issues Relating To Race and Religion specifically for you for only $16.05 $11/page Learn More This proposal on Social Media Issues Relating To Race and Religion was written and submitted by user Alma Burris to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Interlanguage Definition and Examples

Interlanguage Definition and Examples Interlanguage is the type of language or linguistic system used by second- and foreign-language learners who are in the process of learning a target language. Interlanguage pragmatics is the study of the ways non-native speakers acquire, comprehend, and use linguistic patterns or speech acts in a second language. Interlanguage theory is generally credited to Larry Selinker, an American professor of applied linguistics whose article Interlanguage appeared in the January 1972 issue of the journal International Review of Applied Linguistics in Language Teaching. Examples and Observations [Interlanguage] reflects the learners evolving system of rules, and results from a variety of processes, including the influence of the first language (transfer), contrastive interference from the target language, and the overgeneralization of newly encountered rules. (David Crystal, A Dictionary of Linguistics and Phonetics) Fossilization The process of learning a second language (L2) is characteristically non-linear and fragmentary, marked by a mixed landscape of rapid progression in certain areas but slow movement, incubation, or even permanent stagnation in others. Such a process results in a linguistic system known as interlanguage (Selinker, 1972), which, to varying degrees, approximates that of the target language (TL). In the earliest conception (Corder, 1967; Nemser, 1971; Selinker, 1972), interlanguage is metaphorically a halfway house between the first language (L1) and the TL, hence inter. The L1 is purportedly the source language that provides the initial building materials to be gradually blended with materials taken from the TL, resulting in new forms that are neither in the L1 nor in the TL. This conception, though lacking in sophistication in the view of many contemporary L2 researchers, identifies a defining characteristic of L2 learning, initially known as fossilization (Selinker, 1972) and later on broadly referred to as incompleteness (Schachter, 1988, 1996), relative to the ideal version of a monolingual native speaker. It has been claimed that the notion of fossilization is what spurs the field of second language acquisition (SLA) into existence (Han and Selinker, 2005; Long, 2003). Thus, a fundamental concern in L2 research has been that learners typically stop short of target-like attainment, i.e., the monolingual native speakers competence, in some or all linguistic domains, even in environments where input seems abundant, motivation appears strong, and opportunity for communicative practice is plentiful. (ZhaoHong Han, Interlanguage and Fossilization: Towards an Analytic Model in Contemporary Applied Linguistics: Language Teaching and Learning) Universal Grammar A number of researchers pointed out quite early on the need to consider interlanguage grammars in their own right with respect to principles and parameters of U[niversal] G[rammar], arguing that one should not compare L2 learners to native speakers of the L2 but instead consider whether interlanguage grammars are natural language systems (e.g., duPlessis et al., 1987; Finer and Broselow, 1986; Liceras, 1983; Martohardjono and Gair, 1993; Schwartz and Sprouse, 1994; White, 1992b). These authors have shown that L2 learners may arrive at representations which indeed account for the L2 input, though not in the same way as the grammar of a native speaker. The issue, then, is whether the interlanguage representation is a possible grammar, not whether it is identical to the L2 grammar. (Lydia White, On the Nature of Interlanguage Representation in The Handbook of Second Language Acquisition) Psycholinguistics [T]he significance of interlanguage theory lies in the fact that it is the first attempt to take into account the possibility of learner conscious attempts to control their learning. It was this view that initiated an expansion of research into psychological processes in interlanguage development whose aim was to determine what learners do in order to help facilitate their own learning, i.e., which learning strategies they employ (Griffiths Parr, 2001). It seems, however, that the research of Selinkers learning strategies, with the exception of transfer, has not been taken up by other researchers. (ViÃ… ¡nja PaviÄ ić TakaÄ , Vocabulary Learning Strategies and Foreign Language Acquisition)

Red Cabbage Juice Makes an Egg White Turn Green

Red Cabbage Juice Makes an Egg White Turn Green Red cabbage juice contains a natural pH indicator that changes color from purple to green under basic (alkaline) conditions. You can use this reaction to make a fried green egg. This a great chemistry project for St. Patricks Day (March 17th) or to make green eggs and ham for Dr. Seusss birthday (March 2nd). Or, you can just make green eggs to gross out your family. Its all good. Green Egg Materials You only need two basic ingredients for this easy food science project: eggred (purple) cabbage Prepare the Red Cabbage pH Indicator There are several ways you can prepare red cabbage juice for use as a pH indicator. Heres what I did: Coarsely chop about a half cup of red cabbage.Microwave the cabbage until it is soft. This took me about 4 minutes.Allow the cabbage to cool. You may wish to set it in a refrigerator to speed things up.Wrap the cabbage in a coffee filter or paper towel and squeeze the cabbage. Collect the juice in a cup.You can refrigerate or freeze leftover juice for later experiments. Fry a Green Egg Spray a pan with cooking spray. Heat the pan over medium-high heat.Crack an egg and separate the egg white from the yolk. Set the yolk aside.In a small bowl, mix the egg white with a small amount of red cabbage juice. Did you see the color change? If you mix the egg white and red cabbage juice thoroughly then the white of the fried egg will be uniformly green. If you only lightly mix the ingredients you will end up with a green egg that has white splotches. Yummy!Add the egg white mixture to the hot pan. Set the egg yolk in the middle of the egg. Fry it and eat it like you would any other egg. Note the cabbage does flavor the egg. Its not necessarily bad, just not what you expect eggs to taste like. How It Works The pigments in red cabbage are called anthocyanins. Anthocyanins change color in response to changes in acidity or pH. Red cabbage juice is purplish-red under acidic conditions, but changes to a blue-green color under alkaline conditions. Egg whites are alkaline (pH ~9) so when you mix the red cabbage juice into the egg white the pigment changes color. The pH does not change as the egg is cooked so the color is stable. Its also edible, so you can eat the fried green egg! Easy Blue Eggs Green isnt the only color you can get using edible pH indicators. Another option is to use butterfly pea flowers. Steeping the flowers in boiling water produces a deep, vivid blue that is safe to add to any food or drink. While red cabbage juice has a distinctive (some would say unpleasant) flavor, butterfly pea does not have a flavor. You can get a red cabbage at pretty much any grocery store, but youll probably have to go online to find butterfly pea flowers or tea. It is inexpensive and it lasts practically forever. To make blue eggs, simply prepare butterfly pea tea in advance. Mix in a few drops of the tea with the egg white to achieve the desired color. Cook the egg. You can drink or freeze any leftover tea. Butterfly pea flower, like red cabbage juice, contains anthocyanins. The color change is different though. Butterfly pea is blue under neutral to alkaline conditions. It turns purple in very dilute acid and hot pink when more acid is added. More Color Change Food Experiment with other edible pH indicators. Examples of foods that change color in response to pH include beets, blueberries, cherries, grape juice, radishes, and onion. You can choose an ingredient that complements the flavor of the food in just about any color you desire. In most cases, prepare a pH indicator by soaking finely minced plant matter in boiling water until the color is extracted. Pour off the liquid for later use. A handy way to save the liquid for later is to pour it into an ice cube tray and freeze it. For fruits and flowers, consider preparing a simple syrup. Mash or macerate the produce and heat it with sugar solution until it boils. The syrup may be used as-is or mixed in as an ingredient in recipes.

What is Fannie Mae and Freddie Mac. What was their mission, and how Research Paper

What is Fannie Mae and Freddie Mac. What was their mission, and how did it influence the whole financial meltdown in 2008 What is going on right now with them - Research Paper Example This in turn, made ownership of affordable housing easily and widely available. The company allows its clients to reinvest their property and assets in order to earn more profit and thus, increase the number of money lenders in the market. Fannie Mae also assisted banks in issuing a greater number of housing loans. Since 1968, Fannie Mae has become a publicly traded organization and has held the monopoly of the mortgage market for as long as thirty years since its inception. In 1970, Fannie Mae acquired a higher status in the market and now got the authority to buy private mortgages. Also, the federal government created the another similar firm, the Federal Home Loan Mortgage Corporation, more commonly known as Freddie Mac in 1970 with the aim to compete with and thus help improve the standards of Fannie Mae in the market (Kate). The company started its work by buying mortgages in the market, pooling them up and selling them to the investors with a ‘backing security’. This allowed the lending money available in the market to increase and hence, more home purchases to be available for the customers. Together, the two companies brought great and rapid changes to the US economy. They formed a type of liquid market for the mortgages which defined a very important new rule in the market according to which, the financial institutions did not have to hold on to the mortgages and could easily sell them in the market (Peter 18). In this way, the funds of the companies were freed and they could use it to make further additional mortgages. Thus, the Fannie Mae and Freddie Mac together had a very positive impact on the business market (Duhigg, Friday). Rates of home ownership were also increased in the country and the companies earned large profits in the mere space of two decades. They raised enough money that allowed them to buy mortgages from a number of varied sources which included both pension and mutual funds and also, the

Product Design Air Compressor Set Essay Example | Topics and Well Written Essays - 500 words

Product Design Air Compressor Set - Essay Example This report aims at investigating such a design, keeping in hindsight the requirements of the customer. All of these components would be incorporated in the new design for the customer. The set would have a basic frame of steel with 0.5% carbon content so that the frame is not too brittle to bear the weight of the set. A steel platform would hold the three compressors (it is a multi-compressor unit), the air reservoir/tank, and the motor. A small control panel would be fitted alongside the platform, and the whole set would be enclosed in a fabric glass case. Each compressor would have an independent belt for revolution, with separately adjustable speeds, to be switched on and off on demand. The reservoir would be divided into compartments of volumes of 100 liters each, to be utilised as per the demand. The whole system would be run by a motor attached to a power supply, with a second provisional motor that can be run if desired.

Wireless Body Area Network Technology

Wireless Body Area Network Technology INTRODUCTION A Body Area Network is defined by IEEE 802.15 as a standard for communication in or near the human body that can serve a variety of applications like medical testing, electronics and private entertainment optimized for low power devices and operation [1]. In more common terms, to cooperate for the benefit of the user Body Area Network is a device system in a close contact to a person’s body. A Wireless Body Area Network is capable of establishing a wireless communication link consists of intelligent and small devices implanted or attached in the body. These devices provide health monitoring for continuous and provides feedback to the medical personnel or user which is real time. The measurements can be recorded and used over a long period of time. There are two types of devices can be used for evaluation: sensors and actuators. The sensors, internal or external, are implanted on body to measure some parameters of the human body. For example body temperature, measuring the heartbeat or recording an ECG readings. The actuators can take some specific actions according to the data received from the sensors e.g., any sensor equipped with a built-in reservoir checks the correct dose of insulin to give, based on the glucose level measurements, to a diabetics patient. In body area network for medical purposes, a number of sensors are implanted on patient’s body. These sensors collect the data from body and send collected data to the main sensor. This main sensor analyzes the data and takes specific action. It sometimes consists of actuator which is used for taking required action. For eg. the sensors collect the data from body of a diabetic patient and sends it the main sensor. The main sensor analyzes the data and if it is dropped then it can inject insulin into the body of the patient and make it comfortable till the main medical aid it gets. IEEE 802.15.4 is a standard for low-rate (LR) WPANs. A LR-WPAN network allows wireless connectivity in applications with limited power, low cost and simple communication and relaxed throughput requirements.[4] Ease of installation, extremely low cost, reliable data transfer, short-range operation and a reasonable battery life are the main objective. There are different type of topologies are used in communication system for different purposes and according to our need. Topologies which are used widely are : Star ,Mesh and Cluster, Ring, Bus topology. On the basis of average jitter, throughput, end –to-end delay, traffic bits sent, traffic bits received, we can find out that which topology is good for our system. With different topologies come different routing protocols. The routing protocols to be used with zigbee protocol are AODV, DYMO, DSR etc. In wireless communication, there is no any fixed or dedicated route is assigned between two nodes for communication. Whenever , they want to communicate with each other or any other node they request for route to the system and these routing protocols , according to their properties find out the best route for communication. That route will be shorter in length so that their won’t be any delay. Body area network is being used very widely in today’s high tech world. Mainly for body area sensors detection, health monitoring and for providing assistance to differently able persons. Below are some of the advantages of Body Area Network:- Quick transmission time Reliability Good quality of service Different data rates can be used Compatibility Low power required (as work on battery) Security (because of encryption) Portable As there are many kind of routing protocols and topologies are available for communication. There are routing protocols like AODV, DYMO, Bellman ford ,LANMAR etc but it depends on type of requirement and demand that which protocol is suitable for our purpose. So, in this project we will try to find out that which routing protocol is better for our system with suitable toplogy like star, mesh etc. In this project we have zigbee based wireless sensors for monitoring. It defines the upper layers like physical and MAC layer. It is suitable choice for monitoring medical purpose sensors. Every node will sense the data from body and collected data will be sent to main node. We will design and simulate these systems on Qualnet then we will make comparison between them on the basis of throughput, average jitter, average end-to-end delay etc. The performance of each topology will be compared with every routing protocol. TECHNOLOGY TO BE USED BODY AREA NETWORK Introduction With the invent of new and high tech environment there is need of small, low power, light weight, portable devices with sensors. These devices can be used at low data rates for improving speed and accuracy. A number of these devices can be implemented on body for the monitoring of body sensor networks for applications such as health monitoring. In a body area network , it consists of small, portable devices that can be easily implanted on one’s body and they can establish wireless network link. These devices take the data continuously for health monitoring and provide real time readings to the medical examiners. These readings can be recorded and can be used for long time. A body area network generally consists of actuators and sensors, which can be implanted on or inside the body. These sensors are used to collect data. Like for eg. taking heartbeats, taking readings of ECG or temperature of body etc. The actuators take required actions on the basis of data they receive from sensors or from users. Sometimes these actuators have in-built pumps or reservoirs that keep on checking the dose of insulin and it can inject it inside body if needed. It is helpful for diabetic patients. The communication with other person or user can be done by portable wireless devices such as smart phone or PDA. The body area network works on the principle in which data is received through implanted devices and transmitted to external devices. The sensors implanted in or outside the body interact with one another and to the actuators. The actuator is based on the process of taking action according to the surrounding conditions. All the sensors send their data to main sensor. The main sensor collects the data from each sensor, fuses it and sends it to the particular person via internet. Generally, body area network comprise of small sensors and devices therefore ad-hoc network is best suitable choice for this kind of network. The IMEC (Interuniversity Micro Electronics Center) working on the principle to get hospital to the nearest location with patient. It is gives the patient the freedom of not going to hospital on regular basis for checking and taking his readings. The patient is now out of worries of regular check-up. The devices itself will take the readings and pass it to the concerned doctor and according to the readings it can take required action too, without the need of any medical personnel, in case of emergency. Architecture A body area network has a network created in or around the human body. The architecture of the body area network is as shown below. Figure 2.1 Architecture of body area network Figure 2.2 Core of body area network The proposed architecture of body area network as shown in figure 2.1 consists of following elements : Sensors: These are used to collect data from the different parts of the body continuously and transmitted this data to main sensor. Main sensor: The main sensors collect the data from other sensors and fuse it together. Then it supplies this data to coordinator. Coordinator: The coordinator analyzes the data and takes suitable action, if required otherwise send this data to PDA being used by the user. PDA or smart phone : These are the devices which get data in the form required from the sensors and transmit over the network to the laptop or desktop, wherever it is being recorded for future purpose. The core of body area network as shown in figure 2.2 consists of several body sensor units (BSU) and one body control unit (BCU). Applications 1. Medical Applications With the invent of new technology and fast processing, there was need of speed, comfortablity and convenience in the field of health monitoring too. So, with the help of body area network, it became possible and easy to monitor the health of patient remotely. 2. Sports Applications In the field of medical, it can check the health of athletes and can give a accurate and clear picture about it to their coaches so that they can determine their weaknesses and strengths. It can be used in measuring many factors during competitions like race. This kind of observation can be done anywhere and there is no need of going to laboratory and running on trademills everytime for taking readings. 3. Entertainment Applications Body area network can be used for entertainment also. It can be used for gaming, multimedia applications, 3D video and video buffering etc. Issues involved 1. Sensors: What type of sensors should be used? The types of sensors to be used depend on the requirement and purpose. 2. Source of power: These devices are to be used for a long time and continuously therefore power source should be continuous and strong. 3. Communication Range: The range of the system should be such that it can give person nearest location help and should not get disconnected even if it is far. 4. Size and weight: The size of the sensor should be small enough to be get implanted on body easily and weight should be as minimum as possible. Because a number of sensors are to be implanted on body so it should not be difficult for the person to carry them over his body. 5. Mounting of sensor: The sensors should be implanted at the correct point of the body so that sensors can take the readings correctly. If they are mounted incorrectly then system may not get the required reading. If the sensors have to count heartbeats then sensors should be placed near heart for taking data. 6. Robustness: There is very less probability of taking wrong readings if the readings are taken incorrectly then it can cause big problems. 7. Synchronization: The sensors should be synchronized with each other and with main sensor. They should be working in real time. 8. Cost: The cost of the system should be low so that more number of persons can use it and could be used for mass production. ZIGBEE PROTOCOL Introduction SIMULATION AND RESULTS Simulation is the main process of finding out the performance of the proposed system. It tells us the ability and efficiency of the particular system when it is used under different system, surrounding and environmental conditions. It tells us that how really our system is going to work in a real environment and what factors should be taken care of while using and designing it .So, instead of designing any factory prototype of system before , it is simulated and ran on software by virtually designing it. In this project we are working for IEEE 802.15.4 zigbee protocol for body sensor network. We have used two topologies : star and mesh. We have used software QUALNET 5.0 for simulation of our scenarios that is star and mesh for different routing protocols such as AODV and DYMO. QUALNET 5.0 is a product of scalable technologies and is a good software for designing and simulating wired and wireless networks such as wi-fi, wi-max, GSM etc. There are a number of protocols available for simulation of different type of systems. It also has 802.15.4 protocol for zigbee which can be used for designing body area network prototypes. Qualnet is chosen because of its accuracy and its available graphical user interface. Using qualnet we designed star and mesh topologies containing PAN co-ordinator, routers and a number of sensor elements and then we developed them for different routing protocols such as AODV and DYMO. After developing them, we tested and compared them for throughput, end-to-end delay, average jitter etc. So that we can find out better performing routing protocol for respective topology used. The simulation results are shown as per respective factor for different topology showing performance on different routing protocol. THROUGHPUT: Any routing protocol in any network can send only a fixed amount of data over the route so if we are having a large bit message then we have to divide that data into a number of packets that can be transferred over the route to the destination. These packets have size which is applicable for the route. When these are sent over the network then some of the packets can get corrupted due to the noise or lost or discarded and not all of the sent packets will be received by the receiver. Then, throughput comes into picture which is the rate of the successful transfer of packets. It is measured in bps that is bits per second. Below are the simulation results for throughput of star and mesh topologies : The above result is shown for the throughput comparison of star topology for AODV and DYMO routing protocol at different nodes . It can be seen from the figure that the throughput is same for both. The above result shows the comparison of mesh topology for AODV and DYMO routing protocol. From the above result we can see that throughput for DYMO is very less than the AODV. So it can be concluded that AODV is better than DYMO for mesh topology. AVERAGE JITTER: When a number of packets are transmitted over a network then there can be some delay (latency) over the network due to which the receiver will receive packet after the expected time. The variability in time can be observed for various networks. This variability in latency is jitter. A network which has no latency or constant latency has no jitter. The above result is shown for comparison of average jitter of star topology for AODV and DYMO routing protocol. It can be seen from the above result that average jitter for AODV is larger than DYMO so it can be concluded that DYMO is better than AODV for star because it has less dealys for packet transmission. Also, it can be concluded that there will be less collision in DYMO because it is taking less time for transmission. The above result is shown for comparison of mesh topology for AODV and DYMO routing protocol for average jitter. It can been seen from the result that DYMO has less jitter than AODV. That means DYMO is better than AODV because it has less latency. Also, it can be concluded that there will be less collision in DYMO because it is taking less time for transmission. Same was the result for star topology so it can be concluded that DYMO is better when it comes to the performance based on the jitter.

Just In Time Essay

Just-In-Time or J-I-T is defined in the APICS dictionary as â€Å"a philosophy of manufacturing based on planned elimination of all waste and on continuous improvement of productivity. † To put it simply, it means products are produced in the necessary quantities at the necessary time, basically, everything happens just in time. It promises to provide a tailored solution for business matching none of the off-the-shelf software available in the market. It believes that it must adapt to its customers not the other way around. It takes its name from the idea of replenishing material buffers just when they are needed. Also known as lean production or stockless production, it seeks to improve profits and ROI by the reduction of inventory levels, by increasing inventory turnover rate, by the reduction of variability, by the improvement of product quality, by the reduction of production and delivery lead times and by the reduction of other costs like those that are associated with machine set up and equipment breakdown. It applies to repetitive manufacturing processes where it involves the same products and components being produced over and over again. J-I-T, a recognized philosophy, technique or way of working takes its root in Japan. Developed by the Toyota Motor Company in the mid-1970’s, it was originally known as Toyota Production System (TPS). Toyota’s Taiichi Ohno is after all the credited father of this way or working. He developed a system of production based on waste elimination. Waste, according to Ohno includes time and resources as well as materials. Just-in-time and autonomation were then born. The former means that items move through production as and when they are needed; and the latter means that production system must be automated to include inspection, where human attention was only called for when a defect was detected automatically, signaling a temporary stop in the system until the problem has been solved. J-I-T believes that waste and its many forms must be eliminated. These wastes can be in the form of materials, space and labor. Problems that may lead to the production of such wastes are paid close attention to. There has been a constant improvement on operation and procedures to finely tune them in to an increase in productivity. Ordering or holding costs can be reduced. And there must also be a continuous effort to strive to improve. This means an improvement on processes and systems to an efficient and competitive one. Moreover, a certain respect among the workers must be maintained. It assumes a stable environment and requires an active participation among the employees, the basics of industrial engineering, continuous improvement, small lot sizes and total quality control. Stock or inventory, overproduction, time spent waiting, transportation or movement, processing time as well as defects are considered to be unnecessary wastes. This techniques promises to render its users the benefits ranging from consistent high quality products, quality as a responsibility of every worker, uniform Master Production Schedule, standardization of components and work methods, product focus, preventive maintenance, reduced scrap, reduced re-work, reduced cycle times, lower set up time, smoother flow of production, less inventory, cost savings, higher productivity, more skilled and multi-tasking work force, reduced space requirements and improved relationships with suppliers and continuous improvement. Setting it apart from all the other traditional techniques applied which provides large amount of options available to its customers and accepts almost all orders, J-I-T targets a limited market in order to deliver high quality services at low cost. In terms of capacity, a traditional technique employs excess capacity designed into the system anticipating problems that may arise, they are highly utilized and are inflexible as opposed to that of J-I-T that minimizes waste of having extra capacity, and such is flexible and moderately utilized. In the traditional technique, there is a lot of space for inventory storage. Job shops are often converted to cellular manufacturing when J-I-T technique is employed. Traditional technique believes that long lead times allow more time to make decisions and get the job done. J-I-T on the other hand, believes that more accurate forecasting and planning can be done in short lead times. In terms of layout, a job shop in a traditional set up are spread-out to accommodate areas for stock rooms, tool cribs and work-in-the process inventories between the equipment. It even requires automated or semi-automated materials handling equipment in the form of conveyors and forklifts, another addition to an already big space requirement. In a J-I-T system, manual transfer is employed. Equipment is as close together to aid the handling over of parts from one worker or machine to the other. In terms of quality, in a traditional technique, goods are inspected at critical points and scrap rates are tracked. In the case of the J-I-T technique, workers themselves inspect parts to achieve the zero defects goal in the end. Toyota and its suppliers were alone in the use of the TPS for almost a decade. Not until the late 1970’s when other Japanese automobile manufacturers in the likes of Mazda, Honda and Nissan adopted the concept of J-I-T to continue to compete with arch rival Toyota. Then in the mid 1980’s US and European manufacturers like Chrysler, Ford and General Motors benchmarked the J-I-T philosophy. Other firms such as CM, Ford, Bendix, Harley-Davidson, IBM, Hewlett-Packard, AT&T and others have been strongly advocating J-I-T. There have been progresses in regaining competitiveness. Many firms are once again at if not near world class status. But J-I-T is not a revolution but an evolution. Not all accounts will be success stories. Managers only implement J-I-T when they are convinced that it can enhance the firm’s performance. This is true even though there have been a lot of testaments to the benefits that it claims to deliver to its clients. There have been studies that show that the implementation and maintenance of the J-I-T manufacturing systems will eventually reap rewards as measured by improved financial performance. J-I-T is not the end of an evolution- it actually is just the beginning. There will be new J-I-T generations to be born in the years to come. We all have to then learn how to embrace changes in order to improve and gain control of our growing enterprises. We can always take a pick amongst the ones available. The choice is ours to make. References Donath, Bob. Reduced warehouse storage/inventory costs. The IOMA Handbook of Logistics and Inventory Management, p. 310. Retrieved November 21, 2007 from http://books.google.com/books?isbn=047120935x.

An Introduction Of An Electronic World - 1265 Words

INTRODUCTION: AN ELECTRONIC WORLD In today’s electronically focused world, there are many, many different environmental concerns and questions brought up by consumers and businesses. Today’s world is very energy dependent and relies on electronics that can be harmful to the environment in both production and in disposal. As such, many high-ranking and popular businesses like Google, Citigroup, Dell, Verizon, and others have stepped up to push for sustainability in the IT world for the benefit of their business and for the consumer (computerworld, 2010). As more and more companies step forward to join in their footsteps, the cost of using sustainable practices will decrease, hopefully leading to even more companies making the switch until†¦show more content†¦They have already invested billions into changing their infrastructure over to more sustainable, renewable energy sources. Google’s director of energy and sustainability, Rick Needham, stated the reasoning for Google pushing so hard into the sustainability market is that â€Å"While fossil-based prices are on a cost curve that goes up, renewable prices are on this march downward. Even if you factor in how fracking has reduced the cost of gas in many regions, the pricing trends generally point toward renewables† (Kanellos, 2013). Of course, it makes sense if you think about it: fossil fuel will only be around for so long, since there is a limited amount of it on Earth, meaning over time, even if you become more efficient at burning fossil fuel and maximizing the energy gained from it, the cost of continuing to use fossil fuels will only continue to rise as supplies run short. GOOGLE AND RENEWABLE ENERGY On the other hand, renewable energy sources like wind, water, and solar are quite literally limitless natural resources. 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Essay on Health Promotion - 1670 Words

â€Å"Health is defined as a state of physical, mental and social well being and not merely the absence of disease or infirmity† (WHO). Like wise health promotion is the process of increasing the functional capacity of all people hence promote the sense of well-being. In order to accomplish this goal all health care professionals have to work hard by submitting themselves to their patients and community as a whole. Thus globalize health promotion should be the ultimate mission for all health care team, especially for nurses. Nurses are the first level health care team therefore nurses should play as a role model to all human beings. They should hold various positions in order to achieve optimum results. In this evolving health industry†¦show more content†¦The impacts of health promotion are healthy population and healthy environments. People need to commit themselves in strengthening their learning skills and to change their necessary life styles in order to im prove their health. The Purpose of Health Promotion in Nursing Practice: Health promotion is utmost important to optimize and or to ensure a globalize good quality health. It is a multifactor approach and moreover the health care costs can be reduced to a great extent. Thus today’s bad economic condition can be changed greatly. This enables every individual to function effectively and appropriately. It is necessary to explore concepts of health by interactions between physical, social, psychological and spiritual aspects of life.(Edelman 2010). To prevent further progression of diseases and various opportunistic infections nurses should implement multiple health education strategies and teaching styles. While assessing the patients and their families, present health status, their education, economy, supportive systems, learning skills and its strategies all have to be taken in to consideration. 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